Headed over to The Row in Kuala Lumpur on 12 March 2019 for Mido’s regional launch of the Multifort Chronometer1 collection. The event was hosted by Mr. Gianni Calderoni, Mido Vice President and Mr. Heng Wei Hun, the Brand Manager of Mido Malaysia, was attended by celebrities including actor Remy Ishak and Mido Friend of the Brand, JC Chee.
The spotlight of the evening was Mido’s Multifort Chronometer1 – a sporty watch with casual-chic and urban design. The Multifort Chronometer¹ is the first model of this collection to be fitted with the Caliber 80 Si, a COSC-certified chronometer movement featuring a silicon balance-spring.
Themed as “Super Precision + High Technology”, the memorable evening paid tribute to the Multifort Chronometer1’s unique design codes and movement, with a touch of industrial architecture.
The evening began with a series of challenges which tested our motor skills and hand-eye coordination – golf putting, darts, and the claw machine. We were then entertained with a Parkour performance, followed by a fashion show that introduced the new Multifort Chronometer1.
With a new look and a movement that is at the cutting-edge of watchmaking innovation, the Multifort Chronometer1 is a fusion of the historical traits of this collection and Mido’s latest technology.
The timepiece is supplied with a rubber strap with fabric insert, a state-of-the-art material that is extremely comfortable to wear and perfect for any occasion. This model is available in two versions: black with beige stitching or beige with black stitching. These two straps are fitted with a stainless steel pin buckle with black PVD treatment. The Multifort Chronometer¹ is water-resistant up to a pressure of 10 bars (100 m / 330 ft).
Equipped with a COSC-certified chronometer movement featuring a silicon balance-spring, the Multifort Chronometer¹ provides flawless accuracy and greater shock-resistance.
For more info, head over to http://www.midowatches.com
Photo credits: Swatch Group Malaysia and author’s own