DS (previously known as the Citroen DS line of cars) has finally been officially launched in Malaysia by Naza Euro Motors as a stand-alone brand with the unveiling of the new DS 5. The new DS 5 comes with an upmarket look as DS attempts to establish itself as a stylish alternative to existing premium car makers. All Citroen badging has been removed and is now a stand-alone identity with the DS 5 model as its flagship product.
“The new DS 5 is the flagship model that introduces the brand’s new stand-alone identity with its impressive new front end with avant-garde styling,” said Dato’ Samson Anand George, Group Chief Operating Officer, Automotive Group, Naza Corporation Holdings Sdn Bhd.
The most eye-catching enhancement to the new DS 5 is the new chrome hexagonal frame grille with the DS monogramme emblazoned in the centre. Maintaining its bold and aerodynamic features, the DS 5 front end stands out with even more character and prestige referred to as the DS Wings. The DS ‘wings’ flow seamlessly into the xenon headlights which are surrounded by the brand’s new LED light signature.
The DS 5’s sabre design cues are retained and flows from the tip of the lights up the edge of the bonnet while the rear has a flamboyant ‘flame thrower’ rear lights and twin tailpipes. The view from the rear underlines the status of the DS 5 with its signature stylish rear lights complimenting its tailgate spoilers.
The new DS 5 is powered by a 1.6 – litre turbo high powered engine with direct petrol injection that delivers 163hp at 6,000rpm and 240 NM of torque, mated to a six-speed automatic transmission. Its fuel consumption over a combined cycle, has improved to 5.9km per litre with CO2 emissions of 135g/km.
The cabin of the new DS 5 features an aviation-inspired cockpit style with the driving position is technically designed around the driver. The main controls are grouped on two central consoles, one low and one overhead, with specially designed buttons, dials and toggle switches, inspired by the aerospace industry. Sweeping over the cockpit of the new DS 5 are three skylights with electric sunshades. The button and toggle switches are in two groups: one around the gear selector and one overhead. Made from beautiful brushed aluminium, it gives the dashboard an uncluttered feel.
The New DS 5 continues the high-tech driving experience with a colour touchdrive interface. This new system provides easy access to all in-car functions from navigation to music. This latest generation screen also includes New Mirror Screen technology. This function lets users mirror smartphone content onto the colour screen, in order use all their apps safely.
The Denon Hi-Fi audio system with six speakers and boot-mounted subwoofer, come with USB/IPOD with Bluetooth connectivity. There’s also an automatic dual zone air-conditioning system. The cabin is available in two colours, namely the new Basalt Black and Sand Beige premium leather upholstery. Other innovative features include a colour head-up display on a transparent blade, push-start ignition as well as a keyless access. The new DS 5 is also able to lock and unlock by simply touching the door handle.
The new DS 5 is equipped with electric front seats with memory functionality, front and rear parking sensors, electric parking brake, 18” alloy rims, sensor activated headlights and wipers, side mirror turn lights and daytime running lights.
The new DS5 meets the highest standards of safety and comfort for both driver and passengers. Its safety standard features include Electronic Stability Program (ESP), Anti-Lock Braking System (ABS), Emergency Brake Assist (EBA), Electronic Brake Distribution (EBD) and Dynamic Stability Control (DSC). It is also fitted with six airbags; driver airbags, front passenger airbag with deactivate switch, two driver and front passenger side airbags and two curtain airbags.
The DS5 comes with five-year years Peace of Mind warranty valid for a total of 5 years or up to 120,000km whichever comes first; 24-hour Roadside Assistance service and exclusive access to the Sky Lounge by Naza at Subang Airport, all to provide the best ownership experience for its customers.
The DS5 is priced at RM198,888 (on-the-road price with insurance) and comes in Artense Grey, Noir Perla Nera, Bleu Encre, Pearl White or Whisper Purple.
Visuals courtesy of Naza Euro Motors