Mercedes-Benz Stylo Asiafashionfestival 2017 – Scarlet Masquerade Ball “Beauty & The Beast”
We recently attended the final night of the Mercedes-Benz STYLO AsiaFashionFestival 2017 on 6 May 2017 at Bangsar South’s KL Gateway Mall with the Scarlet Masquerade Ball – “Beauty & the Beast” and an awards night which was packed to the rafters.
Dato’ Nancy Yeoh-Reissiger, President & CEO of STYLO International and Chairman of MBSTYLOAFF said, “Tonight as we bring 5 nights of our 10th anniversary fashion festivities to a close, we celebrate with awards, the best in fashion and creative excellence in the time-honoured tradition of MBSTYLOAFF. In the past 10 years, MBSTYLOAFF has unearthed and recognised some exceptional talents and we hope to continue pushing the boundaries of fashion in support of industry growth in years to come.”
President of Mercedes-Benz Malaysia, Dr. Claus Weidner said, “Mercedes-Benz is proud to be a long-standing partner of STYLO International’s AsiaFashionFestival. There are many synergies and similarities between the world of fashion and the world of automobiles. Through the years, Mercedes-Benz has embraced the concept of combining exceptional driving performances and comfort with sophisticated design and style. In a way, you can say that each Mercedes-Benz car has become the epitome of both Beauty & The Beast, the theme of tonight’s gala.”
The night’s show kicked off with JO DISAYA showing a collection dominated by earthy tones and inspired by the 1970s vintage era. Rebellion and radicalism was the central theme, evident in the accessory detailing and fabrication. Bill Keith came on shortly after, with “50 shades of RED”, a collection based on a celebration of power and glamour.
The Mercedes-Benz STYLO AsiaFashionFestival gala honoured the most distinctive individuals in their respective fields of expertise through various fashion award categories. The MBSTYLOAFF Most Creative Influencer of the Year 2017 was presented by Jeremy Khaw, Commercial Manager for Malaysia, Indonesia & Thailand, Beam Suntory to Dato’ Kee Hua Chee. The MBSTYLOAFF Best Designer Showcase 2017 award by presented by Clement de Ligault, Key Account Manager of Airbus Helicopters Malaysia to the winner Bremen Wong and Bill Keith.
The MBSTYLOAFF Fashion Icon 2017 award presented by Julia Teo, Associate Marketing Director of Neutrogena®, Johnson & Johnson to Datuk Kelvin Tan. The MBSTYLOAFF Most Promising Designer of the Year 2017 was presented by Yang Kian Joo, Project Director, Suez Captital Sdn Bhd to Jo Disaya and Illiza Ho. Mark Raine, Vice President, Sales & Marketing Mercedes-Benz Malaysia then presented the MBSTYLOAFF Industry Award 2017 to Datuk Seri Wong Chun Wai, Group Managing Director & CEO of The Star Media Group.
The MBSTYLOAFF Lifetime Achievement Award 2017 presented by Dato’ Nancy Yeoh-Reisigger, President & CEO of STYLO International & Mercedes-Benz STYLO AFW to Victor Goh. Goh began his career in fashion designing in the late 1970s and represented Singapore in a pret-a-porter show in Paris. He was commissioned to design costumes for Miss Singapore / Universe and brought home many awards including Best Designer, Best Costume and Best Cocktail Wear in the 1980s. In the late 80s and early 90s, Goh branched out to retail merchandising and later art direction for Film & TV and various print and TV commercials before moving back to fashion styling in 1999 to the present time. Goh has been interviewed by CNN on Asia Pacific fashion and the Kebaya elements in his designs. His more recent projects and campaigns include Debut Shanghai, Schwarzkopf, Vidal Sassoon Shanghai, Nala Design Paris, Kagesha Tokyo, Saco London, Evisu Hong Kong, Annasul Y and Lusan Mandongus Hong Kong.
The final award of the night – the MBSTYLOAFF Designer of the Year 2017 was presented by Dr. Claus Weidner, President of Mercedes-Benz Malaysia to Ashley Kapas and Tangoo.
Nicole Kylie from local talent group Keep It Local provided some entertainment. Multi-award designer, Edric Ong showcased “Green Indigo” featuring the natural indigo leaves from Sarawak hand-stamped on ‘shibori’ silks. The final collection showcase of the evening featured specially selected designs by Zang Toi.
Partners and sponsors of this year’s MBSTYLOAFF include KL Gateway Mall, Neutrogena, Auchentoshan Whisky, Mantra Rooftop Bar & Lounge, Trinidad Tobacco, Truefitt & Hill, Robb Report, Luxury Guide, Airbus Helicopters Malaysia, Fraser Yachts, A Cut Above, Keep It Local, The International SeaKeepers Society Asia, Fashion Revolution, VistaJet, LOGO, Nestle® Kit Kat®, Makeup Miracle and BIMS International.
Photo credits: STYLO, Andy Kho Photography (with watermark) and author’s own (mentioned in captions)
Also show the three (3) photos below with the Panasonic Lumix LX10 and yes the venue was very blue.