Product Launches

Sony Launches a New Addition to the EXTRA BASS™ Lineup

[Tech & Gadgets]



Headed over to Mid Valley Megamall on 11 August 2016 with MHB’s Nicole Fu for Sony’s press launch of their new additions to their audio line-up, along with a host of the new products dedicated to delivering deep bass. Expanding the existing EXTRA BASS series of headphones and speakers for consumers on the move and bringing club sounds into the home, dance music lovers can now enjoy the intensity of deep bass notes in a variety of locations using the one box high power audio system.


GTK-XB7 One Box High Power Audio System

One box, boombastic bass. With fabulous sound, bags of power and massive low frequency response from two large 16cm woofers, the XB7 turns nights at home into a premium clubbing atmosphere, and creates an EDM experience.

Sony’s unique EXTRA BASS sound uses DSP (digital signal processing) technology that cleverly processes frequencies according to the source while maintaining excellent audio quality. Music sounds and feels even more powerful, with punchy and deep bass notes that define today’s pulsing electronic dance tracks. Exciting colour changing 3-way line lights, strobe flashes and speaker light effects interact with the music, bringing that festival vibe right into your room.

Play things your way: Multi Layout lets you position the XB7 vertically or on its side, enjoying sensational stereo sound in either orientation. There’s also a handy Speaker Add function that allows you to hook up a second XB7 unit via Bluetooth® and instantly doubles your music power.

Stunning sound, no wires: One-touch listening lets you stream your favourite tracks and playlists via Bluetooth® with a single touch of your NFC smartphone or tablet. And if you want to get even more hands on, add cool DJ-style effects controlled with Sony’s SongPal app on your mobile. You can charge your phone or tablet’s battery over USB while you’re playing music. There’s also an audio input for connecting MP3 players or just about any other sound source.


SRS-XB3 / SRS-XB2 Portable Wireless Speakers

Impress your friends when you’re out and about with the SRS-XB3 and SRS-XB2 (pictured above) portable wireless speakers, with dedicated EXTRA BASS button to pump up the party. A whole host of big technologies are housed inside the XB3 and XB2 to achieve a hugely punchy bass for its small size. The XB3 is small enough to carry around and with a battery life of 24 hours of continuous wireless use, you can party from dusk till dawn, while the XB2 provides approximately 12 hours of continuous wireless use on a four hours recharge.

Both wireless speakers have multiple usage options. The XB2 and XB3 enable you to wirelessly add two speakers together using the ’Speaker Add’ function for even more powerful sound; Forget about spillages if your pool party is pumping as the speakers are water resistant . They’re also so simple to use; with NFC one-touch Bluetooth® connection, all you have to do is touch your smartphone or music device to the speaker, and you can start listening to your party tracks instantly.

Below are some pics of the SRS-XB3.



MDR-XB650BT Headphones

MDR-XB650BT is a Bluetooth® compatible, compact addition to the existing EXTRA BASS series of Sony headphones. With a 30mm driver exclusive to this range, together with an incorporated bass booster structure and dedicated EXTRA BASS diaphragm, the headphones achieve highly realistic notes that precisely carves out the rhythm and groove feeling of rich bass. Keeping you wire-free, One-touch Bluetooth® connection and music playback is offered via NFC. Compatible with AAC and aptX® Bluetooth® codecs, it enables a premium audio quality sound even when listening wirelessly. With 30 hours of continuous music playback rechargeable anywhere via USB, your party won’t stop even at the break of dawn.




For more info, head over to


Road To ULTRA Singapore 2016

The world’s premier, award-winning independent music festival returns to Singapore this September 10 & 11, 2016, boasting a two-day festival experience for all EDM and music lovers. Following the footsteps of the highly successful ULTRA Korea, the finest names from the house and techno world will be setting foot in the Lion City, including headliners like Afrojack, Axwell^Ingrosso and deadmau5, who will grace an all-encompassing, three-stage outdoor extravaganza.

Sony and EXTRA BASS are the official partners for ULTRA Singapore 2016 and will be giving fans and ‘Ultranauts’, the opportunity to win the highly sought after tickets throughout the whole month of August 2016.

How to win these exclusive tickets? Purchase selected EXTRA BASS products at authorized Sony Stores and Sony Centres in Malaysia, answer a few questions and you’re well on your way to securing a pair of passes!

For more information about tickets and lineups, stay tuned to


Hear My Story Contest

Sony’s goal was to create headphones that simplify the overall styling approach. Headphones that is as simple as a blank canvas, one that expresses the individual’s style. Inspired by pure simplicity, Sony envisioned a certain kind of headphones that would easily become a part of a person’s everyday apparel, and as such introduced the h.ear series, new addition of headphones to the Hi-Res Audio lineup that plays on the ethos of self-expression and making a bold statement.

In conjunction with the launch of the headphones, h.ear in Wireless, Sony Malaysia is currently running a social media contest on Instagram, giving some lucky participants with the chance to win a trip for two to Japan!

The campaign centers on three female protagonists, who represent different themes and lifestyles, while describing about the meaning of music and the significance of the h.ear headphones in their everyday lives.

Find out more about the contest at


Sarawak-born International Artiste Jessie Chung Launches Her First English EP “There You Are”

Jessie Chung (1)


Headed over to Subang Jaya on 23 August 2016 for a press conference featuring Dr. Jessie Chung, a Sarawak-born international singer, actress, and entrepreneur, who officially launched her first English EP ‘There You Are’. Dr. Jessie Chung is no stranger to the Chinese market, and this EP will be Dr Jessie’s launch pad for entry into the English market.   Dr Jessie Chung’s EP will feature three songs “There You Are”, “Drive My Heart” and “Some Place Honest”.

“I would like to dedicate this EP to both my father and my husband,” said Dr Jessie Chung. “I want to tell everyone that it is important to cherish your loved ones while they are still alive and I hope that, through my music, I am able to touch the hearts of many and get this message across.”

Dr Jessie adds, “I am very fortunate to be always surrounded by good people that have my best interest – be it my loved ones, friends and colleagues.  And it is because of them that I have the courage to spread my wings and fly.  I am not afraid of change, and to try new things.  So far, I am very grateful that the Chinese market has accepted my work.  I think it is timely to move into the English market and to make my music truly international.”


Jessie Chung (3)


Dr Jessie has released seven other albums, notably Home, Loving You, Message of Love from the Moon, Love in You, I Just Fall in Love Again, and Tearless Sky.  Her single “Love in You” was selected as the theme song for the Korean TV series My Secret Garden in Taiwan. Jessie Chung’s last album rose to fourth place on the I Radio Top Hits Chart and 6th place on the Pop Radio Top Ten Music Chart in Taiwan, just within two weeks of her initial release.

‘There You Are’ is produced by Andy James Court, a renowned Australian veteran musician who is known for his rock ‘n’ roll style during the early years of his career. He has won over thirty international music awards and was the recipient of the 2015 Song of the Year Award. The music video was filmed and produced by Elijah Cavanagh, a film director from Brisbane, Australia.

“The filming of the music video for There You Are has been such a journey,” said Jessie. “We spent two days and nights, travelling on the road throughout Brisbane and Gold Coast to shoot the music video. It was very cold at around 10 degrees Celsius, but I was not allowed to wear a sweater to keep myself warm. The most unforgettable moment was the one at the beach.  As I was walking on the top of the cliff next to the ocean, I nearly fell down, but luckily, being trained with Wushu skills, I was able to maintain my balance.”


Jessie Chung (2)


At the recording sessions, producer Andy praised Jessie for her beautiful voice and vocal techniques which were beyond his expectations. He was very surprised, during production, how easily she fulfilled all his requirements; her tone, pitch, and emotions were perfect. What surprised him even more was that Jessie, who isn’t a native English speaker, accentuated well when she sang, and he praised generously.

Dr Jessie’s artist manager in Australia, Jonathan Timm said, “As her artist manager, I am privileged to work with her and to introduce her into the Australian market. I’ve listened to three songs in the album, and I love them. What’s really different about these songs are that they are big songs; like “anthems” played at stadiums, moving all those that sing along with it.  As for the music video, I found the aesthetics clean and polished, and, of course, Jessie looks amazing in it. I think her fans are going to love it.”

“My goal is to help her achieve the widest exposure and acceptance in the English-speaking markets, and this includes the Australian and the global markets through different forms of distribution, especially digital marketing. The change of image is part of the plan as well. In this English EP, we have created a new image for her, portraying a different side of Jessie who is energetic yet fun-loving,” Timm added. “We are all so excited to introduce this new image of her!”


Jessie Chung (1)


Mr Darren Choy, Managing Director of Warner Music Malaysia and Singapore said, “Warner Music is one of the world’s leading music publishers and we represent some of the most established artistes in Malaysia.  We are very proud to have also been Dr Jessie Chung’s distribution partner since her last Chinese album, “Tearless Sky”, and now once again for her EP “There You Are”

Choy continued, “I would like to highlight that the EP will be available on various digital platforms including iTunes, KK Box, Spotify, Deezer, Joox from 2 September 2016 onwards. We hope that you enjoy these songs as much as we did.”

“There You Are” can be purchased digitally on iTunes and KK Box, and the album will be available in all NHF outlets nationwide.


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