This fall, GUESS has American model Hailey Baldwin in her first-ever GUESS campaign alongside returning faces, Emma Stern and Matt Trethe. The campaign was photographed against California’s stunning Malibu landscape, with the sequence of images capturing the sunshine glistening off the models’ bronzed skin and wind-swept hair.
The campaign was directed by Paul Marciano, Chief Creative Officer for GUESS?, Inc., shot by international fashion photographer, Rayan Ayash and styled by Marie Claire Italy Fashion Editor, Elisabetta Massari. Hailey, Emma and Matt are photographed in a field filled with clusters of cherry blossoms that add some colour and contrast to the scenes.
For the GUESS Guy, there’s the inclusion of a modern military and biker vibe into the outerwear collection with an array of structured knee-length overcoats with oversized button detailing and multi-zipper moto jackets in sleek black hues. Modern bombers are the stand-outs of the season and are offered in various colours and patterns including monochromatic marble in woven mesh, rose petal pink in high-shine satin construction as well as lightweight woven treatments in subtle, ivory tones. The denim jackets and jeans in light-to-dark silicone washes are iconic GUESS styles that can be carried over from season to season.
The fall women’s collection features a selection of sleek, fashion-forward styles rendered in luxe fabrics including buttery suede, delicate lace, soft sherpa and luscious faux-leather. Dresses include ankle-length maxis, long-sleeve fit-and-flares as well as stylish jumpers that can be layered with classic staple button-downs to create different ensembles.
Denim offerings include cut-off shorts, jackets, button-front mini-skirts, jumpsuits and jeans with distress detailing in true blue denim tones and winter whites. Faux-fur drop shoulder overcoats in super-chic multi-colour and iconic leopard prints are head-turning statement pieces in the crisper, cooler weather. This season’s colour palette is dominated by the distinctive tones of oxblood and autumn reds intertwined with deep navy blues and browns including camel, cognac and honey.
More info at www.guess.com
Images courtesy of GUESS Malaysia (FJ Benjamin).