Change of Coach at Carlsberg Malaysia Group

[Event]

Carlsberg Malaysia New MD Lars Lerhmann (17)

Incoming Managing Director of Carlsberg Malaysia with the lovely Carlsberg girls

Headed over to EGG at Sunway Pinacle on 21 June 2016 for Carlsberg Brewery Malaysia Berhad’s (Carlsberg Malaysia Group) welcome/ farewell cocktail reception for outgoing Managing Director Henrik Juel Andersen and Lars Lehmann. Incoming Managing Director Lars will helm Carlsberg in Malaysia, Singapore and Sri Lanka, part of the operations of a global brewer that also exports to Hong Kong, Thailand and Taiwan.

It seems like just yesterday when we said farewell to Soren Ravn and welcomed Henrik to our shores (which you can read here – https://timchew.net/2013/06/12/carlsberg-announces-change-of-managing-director/) but I guess time flies when you’re having fun.

The cocktail reception was for 200 trade partners, representatives of the F&B associations and members of the media, and was themed ‘Change of Coach’ which coincides with the UEFA EURO 2016 Championship, of which Carlsberg is the proud official beer. Carlsberg also believes that their Managing Director is like a manager of a football club, responsible for growing the business, strategizing the game plan, placing the right people in the right role, and managing the operation in the most responsible and sustainable manner.

Lars and Henrik with the Carlsberg Malaysia management team

Lars and Henrik with the Carlsberg Malaysia management team

Lars Lehmann pouring an ice-cold pint of Carlsberg draught

Lars Lehmann pouring an ice-cold pint of Carlsberg draught

Henrik Andersen has helmed Carlsberg Malaysia over the past three (3) years

Henrik Andersen has helmed Carlsberg Malaysia over the past three (3) years

Henrik Juel Andersen was appointed as Managing Director of Carlsberg Malaysia in July 2013. Under his management and leadership, Carlsberg successfully delivered growth in revenue and profits for three consecutive years on the back of robust cost efficiency and effective profit optimization measures in Malaysia as well as portfolio premiumisation and strategic acquisition of MayBev Pte. Ltd. in Singapore.

“My heartfelt thanks to the supportive customers, distributors, consumers, shareholders, communities and my fellow colleagues who have made my journey here a memorable one. With your confidence in the heritage, people, brands and charitable projects of the Company, we have delivered satisfactory performance that contributed to sustainable shareholders value”, Andersen said in his opening address.

He added: “Personally, it is bittersweet having to leave Carlsberg Malaysia, which has been a big part of me. I shall assume the role of CEO, Lao Brewery Company Ltd, overseeing Laos and Cambodia. Lao Brewery is one of top performers in Carlsberg Group, which brews Lao Beer, produces soft drinks and drinking water”.

Carlsberg Malaysia New MD Lars Lerhmann (14)

New Managing Director Lars Lehmann said: “Over the last 13 years with the Carlsberg Group, I have had the pleasure of working in various operations in Eastern and Western Europe, completed mergers and acquisitions in Russia, re-engineered global export business into entrepreneur growth engine and successfully turnaround few Western Europe operations into profitable business”.

“Although, I am relatively new in Asia, I believe the difference between Europe and Asia is the importance of relationships when doing business regardless whether the stakeholders are consumers, customers, shareholders, regulators, communities or employees. I am very keen to learn from you the Asian ways of doing business and get to know you all personally”, he commented.

Prior to the appointment, Lehmann was the Regional CEO, Western Europe Challenger Markets responsible for 11 European markets covering markets like Germany, Italy, Greece, Bulgaria, Serbia, Croatia, Portugal, Estonia, Latvia, Lithuania and Carlsberg ExLiD (Export, License and Duty Free), with a total turnover of 10 billion Danish Kroner or RM 6 billion. Before joining Carlsberg Group, he was with Unilever Denmark for eight years in Sales and marketing.

Some pretty Miss Petite Malaysia finalists and the winner were also present at the cocktail

Some pretty Miss Petite Malaysia finalists and the winner were also present at the cocktail

Carlsberg Malaysia Supply Chain Director David Bidau showing the girls how to tap a beer

Carlsberg Malaysia Supply Chain Director David Bidau showing the girls how to tap a beer

Carlsberg Malaysia New MD Lars Lerhmann (10)

After which the girls tried their hands at tapping a beer thanks to my insistence!

Carlsberg Malaysia New MD Lars Lerhmann (9)

Elaine concentrating hard on pouring the perfect pint of Kronenbourg Blanc

Carlsberg Malaysia New MD Lars Lerhmann (2)

Victoria poured a beautiful pint of Connors Stout Porter for Henrik

 

For more info, head over to www.carlsbergmalaysia.com.my

Photo credits: Andy Kho Photography (www.andykho.com)

 

Carlsberg Malaysia New MD Lars Lerhmann (15)

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