Mercedes-Benz E-Class (2016) Launched in Malaysia


Mark Raine, Vice President, Sales & Marketing at the Mercedes-Benz E-Class Launch
Mark Raine, Vice President, Sales & Marketing at the Mercedes-Benz E-Class Launch


Mercedes-Benz Malaysia launched the all-new E-Class on 9 June 2016 at the newly opened St. Regis Kuala Lumpur. The new E-Class is claimed by the brand to be the most intelligent sedan in the premium class – the evolution of safety, comfort and performance as well as design and luxury, bearing testimony to the proud heritage of the brand.

A brand with a long-standing history and 130! Years of Innovation, Mercedes-Benz also showcase a very special collection of six of their iconic cars; dating all the way back from the 1930s. Renowned vehicles of their time, the Mercedes-Benz 540 K, 320 B Cabriolet, 220 S ‘Ponton’ Cabriolet, 190 SL, 280 SL ‘ Pagoda’ and 280 S Coupé were also displayed as a testament and tribute to Mercedes-Benz’s automobile excellence throughout the years.

“The E-Class is the core of the Mercedes-Benz brand and in the past has repeatedly redefined the standards in the premium executive-class segment. The new E-Class is the most intelligent sedan in the premium segment. It now carries this tradition into the future with a wealth of top-class innovations, stylish highlights and an impeccable interior with high-value perception,” says Mark Raine, Vice President, Sales & Marketing, Mercedes-Benz Malaysia.




The new E-Class is sophisticated, confidently stylish yet dynamic, with the elongated bonnet coupled with a coupé-like roof flowing into a broad-shouldered tail end. The powerfully extended vehicle body of the new E-Class is characterised by short overhangs, a long wheelbase, large wheels and taut well-defined flanks.

The new E-Class features a front end with a different look for each design and equipment line. The EXCLUSIVE line features the classic Mercedes radiator grille with the star on the bonnet while the AVANTGARDE and AMG Line models are identifiable by the sports radiator grille with a large Mercedes star as its centrepiece. 

At the rear end, the single-piece tail lights feature a new a two-bar design and provide an additional highlight reminiscent of stardust, the Milky Way or the glow of a jet engine.

Compared with its predecessor, its wheelbase length has grown by 65 millimetres (2939/2874), its overall length by 43 millimetres (4923/4880). The resulting increase in space adds to passengers room in the cabin. The basis for agile handling characteristics is provided by an increased track width (extra 20 millimetres at the front, extra 7 millimetres at the rear). With minor exceptions, the boot capacity has been maintained at the level of the previous model.








Comparison of measurements

  New E-Class Predecessor Difference
Vehicle length mm 4923 4880 +43
Vehicle width mm 1852 1854 -2
Vehicle height mm 1468 1471 -3
Wheelbase mm 2939 2874 +65
Track width, front mm 1620 1600 +20
Track width, rear mm 1626 1619 +7
Kneeroom, rear mm 75 69 +6
Front/rear shoulder room mm 1467/1450 1467/1446 0/+4
Boot capacity l 540 540


The interior of the new E-Class includes two next-generation high-resolution displays, each with a wide screen diagonal of 12.3 inches – unique in this segment. As the instrument cluster, this wide-screen cockpit contains a large display with virtual instruments in the direct field of vision of the driver as well as a central display above the centre console. The driver can choose between three different styles to select their preferred look for the wide-screen instrument cluster: “Classic”, “Sport” and “Progressive” and is customisable.

The multi-function steering wheel has unique touch control buttons in the control panels on the left and right which controls the instrument cluster and multimedia system with horizontal and vertical swiping movements of the finger like a smartphone interface, allowing the driver to control the entire infotainment system without having to take their hands off the steering wheel.

High-quality materials define the interior style and include open-pore woods, wood in a yachting look with flowing lines as a contemporary interpretation of inlaid wood and a novel metal fabric. The material and colour concept feature various shades of brown, including new colour combinations such as nut brown/macchiato and saddle brown/macchiato.


The interior lighting uses energy-saving LED technology. The ambient lighting included in the lines comes with 64 colours, adding touches of light to the trim parts, central display, front stowage facility on the centre console, handle recesses, door pockets, front and rear footwells, overhead console, and tweeters (if the vehicle is equipped with the Burmester® surround sound system).


The new E-Class seats have an ergonomic, sculptural form while the rear bench seat in the new E-Class Saloon comes with the option of a three-piece backrest with a 40% – 20% – 40% split. There is also the option of a holder for a tablet for the rear passengers.


All models available at launch are equipped as standard with the new 9G‑TRONIC nine-speed automatic transmission.


The suspension on the new E-Class comes with AGILITY CONTROL suspension with selective damping system and lowering to ensure a well-balanced ride comfort on any road surface. The DYNAMIC SELECT switch enables the driver to select from four modes: “Comfort”, “ECO”, “Sport” and “Sport +”, while the additional “Individual” option allows drivers to configure their vehicle to suit their own preferences.


Mercedes-Benz’s new assistance and safety systems include Active Brake Assist, ATTENTION ASSIST with adjustable sensitivity, which can warn the driver of inattentiveness and drowsiness, and Crosswind Assist, which can assist the driver by substantially reducing the effects of strong crosswinds to prevent the vehicle from drifting too far off track.

Furthermore, the range of features in the new E-Class includes:

  • PRE-SAFE® impulse side: An extension of the familiar PRE-SAFE® occupant protection system, the innovative PRE-SAFE® impulse side function is able to move occupants’ as far away as possible from the danger zone and towards the center of the vehicle just before an imminent side impact. Air chambers in the side bolsters of the backrest are inflated in a fraction of a second when a side collision occurs and substantially lessens the force exerted on the occupants.
  • Parking Pilot: The Parking Pilot assists the driver comprehensively in the search for a parking space and can pilot the vehicle into and out of parallel and end-on parking spaces. The reversing camera and the Active Parking Assist PARKTRONIC help to reduce the risk of collisions with obstacles at the front, side and rear of the vehicle. The Rear Cross Traffic Alert can warn the driver or initiate emergency braking automatically if crossing traffic is detected when reversing out of a parking space. The information gathered by the Parking Pilot, the reversing camera and the Active Parking Assist PARKTRONIC is shown attractively on the multimedia system’s display.
  • PRE-SAFE® Sound: this system is based on a human reflex in the inner ear, called the stapedius reflex. PRE-SAFE® Sound emits a short interference signal through the vehicle’s sound system if the risk of a collision is detected. This signal can trigger the natural reflex and thus prepare the occupants’ ears for the expected sound of the accident, in order to reduce the stress on the occupants.
  • High-resolution MULTIBEAM LED headlamps, each with 84 individually controlled high-performance LEDs, automatically illuminate the road with a hitherto unsurpassed, precision-controlled distribution of exceptionally bright light – without dazzling other road users. That’s because this grid allows the light distribution of the left and right headlamps to be controlled separately and adapted to the changing situation on the road quickly and dynamically. 


An all-new infotainment generation is making its debut in the E-Class equipped with COMAND Online. It comes with touch-sensitive Touch Controls on the steering wheel and the new, intelligent graphic design of the Multifunction Telephony. It allows mobile phones to be charged through the wireless, inductive charging system works with all mobile devices that either support the Qi standard or can be upgraded to this standard. The charging pad is compatible with mobile phones with a screen diagonal of up to 15.2 cm (6 inches) and has Near Field Communication (NFC) while phone calls can then be made via the Bluetooth® hands-free system.


Fitted as standard, the Mercedes-Benz-developed Frontbass system in the new E‑Class uses the space in the cross-member and side member of the body structure as a resonance chamber for the bass speakers. The Burmester® surround sound system with 13 high-performance speakers in the E300 provide well-balanced and very dynamic music reproduction.

The engineers opted for a stiff bodyshell with a far higher proportion of aluminium and ultra-high-strength steel components than its predecessor for low noise and vibration levels, and a high level of crash safety. The front wings, bonnet, boot lid, and large sections of the front and rear ends are made of sheet or cast aluminium, abd tge redyced weight reduces fuel consumption while improving vehicle handling.

The new E-Class comes with a range of petrol engines comprise four-cylinder versions with outputs ranging from 135 to 180 kW (183 to 245 hp)All engines for the new E-Class are equipped with the ECO start/stop function.


The new Mercedes-Benz E-Class engine data at a glance:

Model E 200 Avantgarde Line E 250 Avantgarde Line E 250 Exclusive Line E 300 AMG Line
Number of cyl./
4/in-line, 4 valves per cylinder 4/in-line, 4 valves per cylinder 4/in-line, 4 valves per cylinder 4/in-line, 4 valves per cylinder
Displacement (cc) 1991 1991 1991 1991
Rated output
(kW/hp at rpm)
135/184 at 5,500 155/211 at 5,500 155/211 at 5,500 180/245 at  5,500
Rated torque
(Nm at rpm)
300/1200 – 4000 350/1200 – 4000 350/1200 – 4000 370/1200 – 4000
Combined fuel consumption from (l/100 km) 5.9


To be determined To be determined To be determined
Combined CO2 emissions from (g/km) 132


To be determined To be determined To be determined
0-100 km/h (s)


To be determined To be determined To be determined
Top speed (km/h) 240 To be determined To be determined To be determined
Price (OTR w/o Insurance)

*Price is inclusive of GST.

RM395,888 To be announced To be announced To be announced


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