French-Swiss luxury watch brand Bell & Ross released an anniversary BR 01 in a limited edition of 500 pieces: the “BR 01 10th Anniversary”, celebrating 10 years of innovative design and craftsmanship.
To celebrate the special occasion, Bell & Ross Malaysia hosted a dinner party at Mandarin Oriental KL on 12 October 2015 which was graced by Mr Carlos Rosillo, CEO of Bell & Ross, as well as two (2) of Malaysia’s renowned entertainers, Sheila Majid and Zainal Abidin.
(I was actually right next door at Aziamendi88 for the Macallan Master Series dinner but I did pop by to check out the awesome Bell & Ross timepieces on display.)
Mr Carlos Rosillo said during his speech, “Tonight, it’s a pleasure and an honour for Bell & Ross to be with you to celebrate the arrival of our new products and 10 years of our model icon, the BR 01 right next to another iconic feature, the Petronas Twin Towers in Kuala Lumpur.As we celebrate 10 years of our icon watch, the BR 01 10th Anniversary is a watch created from a simple idea to transpose the dashboard clock on the wrist.”
Mr Rosillo added, “We hope in the next 10 years: Bell & Ross continues pursuing our upmarket strategy BR-X1 line and new BR- X1 Tourbillon”
In 2005, Bell & Ross had a simple idea that eventually became the BR 01: the plan was to turn an aircraft cockpit into the best aviation watch: reliable, functional, accurate and easy to read. Since then, Bell & Ross has developed more than 150 models and fifty limited editions of this square watch which has, over time, become a platform for creative watch-making (tourbillon, tourbillon-timer, power reserve, skeleton, large date, GMT, chronograph) and innovative design (Flight Instruments, Heritage, Phantom, Skull B-Rocket).
In 2005, a team of designers and aviation instrument specialists starting working together on a watch perfectly adapted to professional use. Their goal was to uphold the great tradition of Swiss watchmaking whilst meeting the needs of elite men of action facing extreme situations. In this effort to create the perfect watch, engineers, master watchmakers, designers and professional aviators have joined forces to create the BR 01 instrument watch.
The BR 01 is practical and easy to read, the numerals, hands and square case use the same principles as aeronautical instruments. Each detail has a purpose and a function. A square case, a round dial, and a screw in each of the four corners – an original concept, and a unique and immediately recognisable timepiece.
Like the BR 01, the “BR 01 10th Anniversary” is designed according to aeronautical design guidelines. In line with a perfect creative vision, this piece has gone back to basics, breaking with watch-making codes and affirming its practical nature.
This commemorative watch features a highly sophisticated design which promotes readability: the shape of the hands is similar to those on an altimeter; the typography used for the numerals is identical to that on analogue aviation counters (Isonorm); the embossed dial features, numerals and index are in relief; the hands and index are covered in a white photo-luminescent coating (Superluminova®) that contrast with the black of the dial, ensuring they can be easily read both during the day and at night.
The dial features the phrase “10th Anniversary” as the signature and logo of this exclusive anniversary model. The crystal is made from sapphire, and features an anti-reflective treatment. The four screws in the four corners of the case are a tribute to the aeronautical origins of the BR 01, using the front-mounting system of on-board instruments featured in aircraft cockpits. These four screws are functional, securing the cover on the case and ensuring the watch is water-resistant to a depth of 100 meters.
Engraved and numbered, this limited edition of 500 watches is the ultimate expression of the evolution that has transformed a cutting-edge watch into this now iconic model.
More info at http://www.bellross.com/
Photos courtesy of FJ Benjamin (Malaysia).