MINI by TUMI Collection
TUMI Malaysia recently launched its new MINI by TUMI collection at Suria KLCC on 10 September 2015. This new collection provides customers with beautiful and world-class business and travel products designed to uncomplicate and upgrade all aspects of their life on the move.
The new collection was is collaboration with MINI to create an exclusive licensed premium line of travel bags and accessories customized to complement the look and feel of this automotive brand which has a loyal global fan base.
Since 1975, TUMI has been creating world-class business and travel essentials, designed to upgrade, uncomplicate, and beautify all aspects of life on the move. TUMI believes in blending flawless functionality with a spirit of ingenuity, with products that are designed in America, and sold in over 310 stores from New York to Paris to London and Tokyo, as well as the world’s top department and specialty stores and travel retail in more than 75 countries.
The new MINI collection consists of seven (7) travel and two (2) accessory silhouettes, and merges vibrant colour accents with TUMI’s signature texture and technical innovation. The collection is designed in America for “Global Citizens”, and is engineered by using TUMI’s propriety FXT® ballistic nylon which is abrasion proof.
Each style features a secondary bag for two-in-one versatility, a bag attached to a bag that can be opened to use when the situation warrants it. There’s also the colourful MINI by TUMI accent kits offer consumers striking personalization options for those who prefer a custom-made look. The styles within the collection utilize the colours and prints signature to MINI: Black/Volcanic Orange racing stripe and Black/Deep Blue Union Jack flag; while the lining of every bag is embossed with the MINI grill pattern.
“Driven by travel and adventure, the MINI by TUMI collection is rooted in innovation, iconic design and functionality,” stated TUMI Chief Executive Officer and President, Jerome Griffith. He continued, “bags and cars are natural extensions of the people who use them; they are expressions of personality and individuality.”