Headed over to Pavilion on 13 August 2015 for the Kuala Lumpur Fashion Week (KLFW) 2015 show featuring Alia Bastamam. I don’t often attend fashion shows because most of the time the outfits are to show off the ingenuity (or sometimes otherwise) of the designer and the outfits will be way too outlandish to be ever worn in public.
Fortunately KLFW featured ready-to-wear designs, and Alia Bastamam’s latest collection fused cool, comfortable and up-to-date culture into the glamorous idea of fashion. Her outfits composed of soft movements of luscious fabric, sophisticated sex appeal, sharp cuts and fine tailoring.
The Raffles Design School (KL, Malaysia) graduate was inspired by unequivocal beauty at first sight; what looks best on a woman. She was inspired by the classic works of Valentino Garavani and Roy Halston, the edged contemporary tones of Haider Ackermann, as well as the playful nonchalance of Stella McCartney and Alber Elbaz.
Her showcase was presented by Volkswagen Malaysia which marks the brand’s entry into the fashion world and fits well with the brand DNA which is known for its timeless design and good performance.
“Over the years, KLFW RTW has demonstrated that it is a great platform to feature creativity and ingenuity. We are very happy to be the Official Car Sponsor this year and celebrate our debut, by showcasing our iconic designs with the Beetle, Golf R, and CC,” says Ms. Martina Berg, Marketing Director of Volkswagen Group Malaysia.
“Alia is unquestionably one of the most established local designer, whose commitment to timeless and solid design perfectly complements our own philosophies. We are delighted to be exclusively debuting her Spring/Summer 2016 designs at the Volkswagen Fashion Night with Alia Bastamam runway show,” she adds.
“I am honoured to be collaborating with an iconic brand that I personally admire. It is amazing that we share an interesting thread of commonality,” Alia says.
For her Spring/Summer 2016 collection, Alia comes back to the lightness that inspired her to start her label when she debuted with a Resort collection in 2011.
“Fresh and hopeful,” she says, “are what I want this collection to be. I want to bring back that ease and comfort for my clients because that’s why I came into this industry in the first place – to design and create pieces that I would want to wear myself.”
Alia’s designs last through seasons but doesn’t scream for attention; it is a style that subtly garners attention and turns heads. Alia has made it essential that her designs are enduring and never outdated.
Celebrities and socialites who have strutted in Alia’s creations include Fashion TV host Hofit Golan, Hollywood actress Serinda Swan, Malaysian actress Lisa Surihani, songstress Yuna, E! News Asia host Marion Counter, Miss Universe Malaysia 2013 Carey Ng, socialite Tengku Chanela Jamidah and Nabila Huda, the daughter of Malaysian rock god, Amy Search.
And here are the pics from the show. Click on the individual photos to open the larger version.
For further information about The Kuala Lumpur Fashion Week, head over to www.klfashionweek.com
Facebook Page at www.facebook.com/KLfashionweek
More info on Volkswagen at http://www.volkswagen.com.my/