Fragrances for Her – March 2015


One Direction – YOU & I

One Direction - You & I key art

Mention One Direction and any girl below 30 would probably know the English-Irish pop boy band from the UK, consisting of Niall Horan, Liam Payne, Harry Styles and Louis Tomlinson. Zayn Malik was a member until he announced his departure from the band on 25 March 2015 breaking millions of girl’s hearts.

One Direction is signed under Simon Cowell’s record label after finishing third in the British televised singing competition The X Factor in 2010. The band has four albums to date – Up All Night (2011), Take Me Home (2012), Midnight Memories (2013) and Four (2014), which have set new records, and topped charts in most major markets, and generated hit singles including “What Makes You Beautiful”, “Live While We’re Young”, “Story of My Life” and “Steal My Girl”.

One Direction has won five Brit Awards, four MTV Video Music Awards, eleven MTV Europe Music Awards, and nineteen Teen Choice Awards.


Following their musical success, One Direction have come up with a line of fragrances, and launched their newest fragrance “YOU & I” on 5 August 2014 in New York. YOU & I is the third in the band’s line of fragrances, following “That Moment” and their debut fragrance “Our Moment”, which broke records to become the fastest selling female fragrance in 2013.

The band took a little detour from their ‘Where We Are’, World Stadium Tour, to attend the launch event where they shared about their involvement in the development of the new fragrance – from scent tests to the bottle design.

Liam Payne comments: ‘We love coming to New York, so it means a lot to us that we get to launch YOU & I here. As with Our Moment and That Moment, we worked hard creating the fragrance and making sure that YOU & I was different to anything we’ve done before. It’s not easy when you’ve got five different ideas on what smells and looks better – but I think that’s what makes the end result so special to us.’

The fragrance is named after this One Direction song.

One Direction You and I


YOU & I is a bright, floral scent that is fresh and uplifting. The fragrance is made up of splashes of fresh fruit and seasonal flowers, infused with an undertone of musk. Bright splashes of mango and refreshing grapefruit are combined with a heart of creamy osmanthus, exotic orchid and soft peony that combine to form a romantic signature mirroring the peak of nature in bloom. Background notes of musk, indulgent praline and sandalwood blend to give a smooth, seamless harmony.

TOP – Mango, Grapefruit, Peach Blossom

MID – Osmanthus, Orchid, Peony

DRY – Musk, Praline, Sandalwood

Richard Herpin, perfumer, commented: “The scent embodies that unique time between spring and summer when nature is in full bloom; when everything is at its peak. Juicy fruits and gourmand notes are paired with fresh florals in a way that is perfectly balanced, achieving a harmony much like the charismatic dynamic of One Direction.”


The bottle’s design consists of a very attractive angled glass bottle with a clear lilac overlay, accentuated with gold outlines, giving the impression of a bottle within a bottle. The elongated cap follows the same design and the lilac coloured fragrance is complemented with a detachable charm that you can remove and wear once you’ve finished the fragrance.

The golden charm which is meant to be a gift from the band to their fans, is lined with glittering ornaments and signed on one side with: ‘ONE DIRECTION’. The box showcases two images of each band member – a strong monochrome image contrasting against a more intimate and softer photo.

Chad Lavigne, bottle designer, commented, “After watching the guys transition over the past two years, I was slightly obsessed with finding a new balance in the next bottle design; something that had a more avant-garde voice while still holding onto the energy that the guys deliver in everything they do. The graphic illustration of the “bottle within bottle” felt incredibly unique and personal while the form of the bottle and cap felt quite precious.”

Besides the fragrance, there are also other products in the YOU & I range, including:

Body Lotion – The 150ml body lotion is blended with uplifting fruits that give way to a fresh floral heart

Shower Gel – The 150ml shower gel combines the unique uplifting ingredients of mango and grapefruit with the delicate fragrances of orchid and peony


YOU & I is available in all leading departmental stores in Malaysia in:

Eau de Parfum Spray 30ml RM170.00

Eau de Parfum Spray 50ml RM220.00

Eau de Parfum Spray 100ml RM270.00


Win an Autographed Fragrance by 1D

Head down to Sephora KLCC from 3.00pm to 5.00pm on 3, 4 and 5 April 2015, where every purchase of any 100ml One Direction Fragrance entitles you to participate in the “One Direction Lucky Dice” Game for a chance to win a One Direction CD* or a One Direction 30ml fragrance* by playing the special “One Direction Dice” game.

*while stocks last


One Direction – You & I Giveaway

Up for grabs – One (1) 100ml bottle of One Direction – You & I worth RM286.00

To be in the running to win, simply follow these steps:

Step 1: Head over to Sephora KLCC anytime from 12 March to April 2015

Step 2: Take your best or cutest photo with the One Direction – You & I.

Step 3: Post your photo on your Instagram account with the hashtags #onedirectionmy and #inloveagainwith1D and tag MHB member Stephanie Lim’s Instagram account @stephiielim

Step 4: Include in the captions why you like the fragrance OR why the fragrance is perfect for you OR what is special about the fragrance and why you like it


Terms and Conditions

1.       Entries must be published on Instagram by 6 April 2015

2.       Each person is allowed to win only one (1) prize

3.       The winner will be selected by Prestige Products (M) Sdn. Bhd.

4.       The winner will be notified on their Instagram giveaway entry by 30 April 2015

5.       The winner must collect their prize within one (1) month of the winners announcement after which the prize will be forfeited

6.       Judges decision is final and no correspondence will be entertained


For more info on the fragrance, head over to


Penhaligon Trade Routes

Penhaligons Trade Routes

In the days of the British Empire which stretched from Hong Kong in the Far East, all the way to the British West Indies in the Caribbean and consisting of large territories such as India and Australia. It was the largest empire in human history and at its height 20% of the world’s population lived in the empire.

Trade routes brought back to the British Isles many precious and exotic commodities from the colonies which were piled high on the quaysides and docks. Britain collected some of the rarest treasures in dizzying abundance; making London the Warehouse of the World, much to the envy of other nations.

The Trade Routes Collection from Penhaligon’s comprises three opulent new fragrances inspired by the luxurious and decadent commodities which were traded through London’s historic docks at the turn of the 19th Century.

In 1914 John Masefield, the Poet Laureate, visited the Cutler Street warehouses and marvelled at the range of cargoes stored there:


You showed me nutmegs and nutmeg husks,

Ostrich feathers and elephant tusks,

Hundreds of tons of costly tea,

Packed in wood by Cingalee,

And a myriad of drugs which disagree.

Cinnamon, Myrrh, and mace you showed,

Golden paradise birds that glowed,

More cigars than a man could count,

And a billion cloves in an odorous mount,

And choice port wine from a bright glass fount.

You showed, for a most delightful hour,

The wealth of the world and London’s power.


The minimalistic yet stylish fragrance bottle mimics the apothecary bottles from that period, and come with a little ribbon bow which matches the colours of the individual fragrances.


The Trade Routes collection features three (3) distinct and luxurious fragrances:



Inspired by the famous Tea Clipper Ships that navigated the globe to bring exotic wares to British shores, Lothair opens with the salty tang of grapefruit and juniper, and a brilliant green sensation from fig leaf. The smoky heart of black tea is softened by fig milk and magnolia, sailing into an ambergris, cedar and wenge woods base, reminiscent of the varnished decks of these elegant ships.

Top Notes: Red Berries, Juniper Berry, Cardamom, Bergamot, Grapefruit, Fig Leaf

Heart Notes: Fig Milk, Lavender, Magnolia, Geranium, Black Tea

Base Notes: Vanilla, Musks, Cedarwood, Ambergris, Wenge, Oakmoss

Perfumer: Bertrand Duchaufour



Empressa is inspired by the beauty and nacrescence of pearls, precious silks and fine fabrics transported through London to adorn women of power and influence. Shimmering with bright pink pepper, succulent blood orange, dewberry and peach, Empressa’s floral heart is lustrous with the dusky pinks and soft whites of rose and neroli. The sensuous drydown of patchouli and vanilla is sweetened by a blend of cocoa, amber and maltol, with warming cedarwood and rich sandalwood providing depth and sensuality.

Top Notes: Blood Orange, Bergamot, Mandarin

Heart Notes: Peach, Cassis, Dewberry, Rose, Neroli, Geranium, Cardamom, Pink Pepper, Black


Base Notes: Vanilla Pod, Cocoa, Frankincense, Amber, Musk, Woods, Patchouli, Sandalwood, Maltol

Perfumer: Mike Parrott



Lavish mounds of rum and spices, flowers, woods and resins all found their way to London, stacked high in the warehouses and around the wharves. Levantium opens with a shot of rum-like davana and absinthe, and the glittering warmth of saffron. The opulent floral heart of rose, jasmine and ylang ylang is given a piquant kick by clove and cardamom, whilst a luxurious and resinous base of oud, amber, myrrh and vanilla is buoyed by smoky guaiac, sandalwood and musk.

Top Notes: Bergamot, Davana, Saffron, Absinthe

Heart Notes: Rose, Jasmine, Violet, Clove, Cardamom, Ylang Ylang, Peach

Base Notes: Amber, Myrrh, Guaiacwood, Sandalwood, Cedarwood, Oud, Patchouli, Musk, Maltol, Vanilla

Perfumer: Christian de Provenzano


The Trade Routes Collection from Penhaligon’s is currently available in Penhaligon’s Isetan KLCC boutique priced at RM633.00 for a 100ml bottle.

More info on the fragrance at

Penhaligons boxes


Moschino TOY

Moschino Toy 4


What’s better than a bottle of a nice fragrance? Why a bottle of a nice fragrance that looks like a little teddy bear!

Moschino – the Italian luxury fashion house which specializes in ready-to-wear apparel, leather and fashion accessories, shoes, luggage, and perfumes, was founded in 1983 by Franco Moschino. The fashion label became famous for its innovative, colourful and sometimes eccentric designs which broke away from the norms of the conventional designs of Italian fashion.

In 2006, Moschino designed the outfits for the opening ceremony of the 2006 Winter Olympics in Turin. Moschino also designed outfits for some famous celebrities such as for Kylie Minogue’s 2005 Showgirl – The Greatest Hits Tour, Madonna’s 2008 Sticky & Sweet Tour, and six outfits for Lady Gaga for her The Born This Way Ball in 2011-2012.

Moschino also launched fragrances for women notably Funny! Which was launched in 2007, Glamour which was launched in 2008, and Pink Bouquet which was launched in 2012.

Moschino Toy 1

In January 2015, Moschino launched their newest fragrance – the Moschino TOY which is a unisex fragrance conceived by Moschino Creative Director Jeremy Scott. TOY is unlike any fragrance in the market, boldly redrawing its form, function and fabulousness.

The fragrance is literally a toy. You can hug and play with the real, fuzzy-faced teddy bear and when you need to use the fragrance, simply screw off the bear’s happy faced head and you will find an atomizer built into the bear’s soft body.

After spraying the amount you want, simply set TOY back down on your vanity table, or toss him on your bed, or place him together with your other furry stuffed animals. The soft body of the teddy bear also acts to cushion the atomizer inside against knocks and accidental drops!

“I wanted to push the fragrance beyond the realm of what a perfume looks like it, or how it’s packaged,” says Jeremy Scott of his first fragrance for Moschino. “And I think we’ve achieved that!”

Scott shares his unabashed love and icon-ization of teddy bears with founder Franco Moschino, who previously used stuffed animals to cover dresses, coats and hats in his fall-winter 1988 collection. Jeremy Scott’s teddy comes with a heart-warming smile and a rather cheeky T-shirt that states, “This is Not a Moschino Toy.”

Moschino Toy 2

Just like a toy that’s sold in a toy store, the cute teddy bear is housed inside a realistic toy package would be, complete with clear plastic viewing window, bubble writing instructions to “Try Me” or “Touch Me” and the exact same back flap and hanging hook that are used to hang toy on the rack.

The fragrance itself features the scents of mandarin, cardamom, and bergamot; and a heart of lavender, violet petals, and hawthorn. Its finish of sandal wood, vanilla, mountain tree moss and acacia give the woodsy notes reminiscent of the bear’s forest home.

TOY is undeniably humorous, laced with wit and packed with fun, and offers as a completely innovative way to package a fragrance. Jeremy Scott’s teddy bear is definitely an unusual emblem in the world of perfumery, but works to give this unique product a universally recognizable face which is both captivating and timeless.

TOY is a limited edition fragrance that’s available in a 50ml EDT size and retails at RM349.00 at Sephora and major departmental stores in Malaysia.


Moschino Toy Giveaway

Up for grabs – One (1) 50ml bottle of Moschino Toy worth RM349.00

To be in the running to win, simply follow these steps:

Step 1: Head over to either one of the Sephora Stores on the following dates:

Moschino Toy Sephora Starhill March 12 – April 10
  Sephora KLCC March 19 – April 10


Step 2: Take your best or cutest photo with the Moschino Toy.

Step 3: Post your photo on your Instagram account with the hashtags #moschinotoymy and #theITfragrance and tag my Instagram account @careentxy

Step 4: Include in the captions why you like the fragrance OR why the fragrance is perfect for you OR what is special about the fragrance and why you like it


Terms and Conditions

1.      Entries must be published on Instagram by 11 April 2015

2.      Each person is allowed to win only one (1) prize

3.      The winner will be selected by Prestige Products (M) Sdn. Bhd.

4.      The winner will be notified on their Instagram giveaway entry by 30 April 2015

5.      The winner must collect their prize within one (1) month of the winners announcement after which the prize will be forfeited

6.      Judges decision is final and no correspondence will be entertained


Moschino Toy 3



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