Malaysia’s Hottest Bloggers’ official photographer Andy Kho together with our friends Veron and Gladys and I headed over to Elegantology Gallery & Restaurant in Publika Kuala Lumpur on 17 January 2014 for the Martell Tricentenaire or 300th anniversary cocktail party.
Martell was founded in 1715 during the era of the French Art de Vivre, ensuring priority to three artistic pillars – gastronomy, tasting and craftsmanship, which till today remains integral to the Martell house. For 300 years, the House of Martell has been committed to the highest levels of quality and craftsmanship, bringing fine cognac to consumers through distilling the finest crus, skilfully aging eaux-de-vie and blending them with expert craftsmanship and passion. The founder of the brand, Jean Martell, was a man with an appetite for new cultures; and a man of refined and assertive taste.
In conjunction with their 300th anniversary celebration around the world, Martell will launch of a unique new blend called the Martell Premier Voyage, which contains 18 exceptional eaux-de-vie, also featuring world-renowned French artist Bernar Venet’s exclusive design of a stunning sculpture which holds the rare cognac. The House of Martell has also created other limited editions for the Tricentenary, namely Martell XO Exclusive Tricentenaire Edition, Martell Cordon Bleu 1912, and Assemblage exclusive de 3 Millesimes. Each limited edition has it’s own crafted package, with a blend aged in barrels made from the oak of 300 year old trees.
As part of the global celebration, The House of Martell will be undertaking a project gathering 300 ‘ones to watch’ whose combined cultural contribution epitomizes French Art de Vivre in the 21st century across contemporary French gastronomy, craft and drink.
Inside the restaurant were bottles of Martell VSOP dressed up by some top designers and celebrities.
As part of their Tricentenaire celebrations, Pernod Ricard Malaysia has donated a variety of exclusive cognac products and designer art pieces for a special online auction. The auction is currently live and will run until 27 February 2015.
To bid, users simply need to register online on www.martell.com.my
Users can bid on as many bottles as they like.
All auction funds will go towards the Rise Above Foundation, a not-for-profit society that aims to elevate the standards of the Malaysian food and beverage industry. The foundation offers promising talents in Malaysia a platform to excel in their chosen fields.
Candidates will be offered scholarships in three key areas:
- Gastronomy: Scholarships will be offered to complete short courses/full degrees in the culinary arts from prominent schools or tutors i.e. Le Cordon Bleu and internships with Michelin star restaurants.
- Tasting: Candidates with a keen sense of scent and taste will be given the opportunity to hone their senses through training and internship programmes with sommeliers, perfumists, scent makers etc.
- Craft: Those with a keen eye for the arts and crafts will be given an opportunity to learn from the masters in different parts of the world – from French-inspired schools to being in France itself.
Jacques Menier, Heritage Director of Martell, proudly shared the brand’s long and illustrious history, “For 300 years, Martell has been the embodiment of French Art de Vivre, a philosophy in which gastronomy, tasting and craftsmanship were celebrated. This philosophy was inherited from and developed by the reign of Louis XIV at his court in Versailles. That is why we are here today, to celebrate our Tricentennaire amongst friends, which is exactly how Jean Martell, our founder, wanted his cognac to be enjoyed.”
Also present at the event was Thomas Lignier, the Brand Ambassador of G.H. Mumm and Perrier-Jouët, as well as Terence Ong and Emmanuel Dokhelar, the Managing Director and Marketing Director of Pernod Ricard Malaysia respectively. The celebrations in Malaysia will culminate in a gala dinner in March.
More info at http://www.martell.com.my
Photo credits: Andy Kho Photographer (www.andykho.com) using the Sony Alpha 6000, and author’s own using the Sony a5100. More info on the Sony a5100 at http://www.sony.com.my/product/ilce-5100l