[Events]

The BrandLaureate BestBrands Award 2013-2014 winners were announced by the Asia Pacific Brands Foundation (APBF) at its gala dinner on 30 May 2014, held at The Majestic Hotel, Kuala Lumpur, with over 1,000 guests comprising corporate leaders, brand owners and leading personalities attending the dinner.

The theme of this year’s award is “Celebrating Your Brand Greatness! The Great Moments”, which expresses the need for brands to achieve greatness if they want to achieve the No.1 position in their industry.

I’m quite impressed with the presentation and overall quality food at Majestic Hotel KL. Not to say it’s remarkably delicious or outstanding, however this was my fourth gala dinner at the hotel in 2014 and they’ve managed to serve up decent food that’s beautifully presented each time.

In his welcome speech, Dr KKJohan, the President of The BrandLaureate said that to build brand greatness, one needs to strategise for the brand to look beyond all angles and possibilities.

“Branding must exceed the expectation – because the more impact your brand brings, the Greater your brand is. Never fear to take up the challenge to become the Greatest Brand of all time! Greatness is what makes the brand stands out and it must have the credibility to portray strong leadership. Great brands are the one that bring radical change in communities and societies. Great brands practice positive attitude and has the capacity to triumph over any challenges and obstacles that may come its way. In a tough environment, you need to be ahead of the game, and the only way to successfully achieve that market leadership position is to achieve Brand Greatness!”

Dr Johan also expressed the need for a branding hub to help Malaysia improve and increase its competitiveness. “ We already have so many hubs but to me the mother of all hubs is the branding hub. I have conceptualized the idea of the branding hub and I want you to know that the branding hub will increase our capability and capacity in brand building and also will improve our productivity in nation building. The whole business world is a world of brands and branding. Business is all about the brand and the brand is all about the business. Only brands sell. Brands inspire and drive the business. If Malaysia wants to be on par with the superpowers, then we need to have strong brands that can push our economy up the curve of success.”

Is your brand good enough to win one of these gold plated babies?

During the night, over 80 companies and individuals received The BrandLaureate Awards which were divided into the following categories of

• The BrandLaureate Corporate Branding
• The BrandLaureate Product Branding
• The BrandLaureate Signature Award
• The BrandLaureate President’s Award
• The BrandLaureate Brand of the Year Award
• The BrandLaureate Man of the Year Award
• The BrandLaureate Country Branding Award

The night also saw The BrandLaureate Country Branding Award awarded to Captain James Anthony Tan, the world’s youngest solo pilot receive the Award along with child star, Crystal Lee who won the most promising child star award at the Shanghai Film Festival. Crystal also wowed guests with her vocal prowess that belied her age.

Here are some of the winners:

TOP 10 BRAND OF THE YEAR AWARD 2013-2014

3M
Innovative Technology

Chow Tai Fook
Retail – Jewellery

Davidoff
Lifestyle – Cigar

Ferrari
Automotive – Luxury Sports Car

Great Eastern
Financial Services – Life Insurance

Huawei
ICT Solutions

PNB
Investments & Asset Management

Public Bank
Financial – Banking

Starbucks
F&B – Coffee

Top Glove
Manufacturing – Gloves

TOP 10 MEN OF THE YEAR AWARD 2013-2014 

The BrandLaureate Sport Branding Man of the Year
YABhg Tun Ahmad Sarji Abdul Hamid
Chairman
Permodalan Nasional Berhad

The BrandLaureate Property Man of the Year
YBhg Tan Sri Dato’ Sri Leong Hoy Kum
Group Managing Director & Group Chief Executive
Mah Sing Group Berhad

The BrandLaureate Investment Banker of the Year Award
YBhg Tan Sri Ong Leong Huat
Chairman
RHB Investment Bank

The BrandLaureate Chairman of the Year
YBhg Tan Sri Datuk (Dr.) Haji Mustapha Kamal
Chairman
EMKAY Group

The BrandLaureate Aviation Man of the Year
YBhg Tan Sri Dato’ Bashir Ahmad Abdul Majid
Managing Director
Malaysia Airports Holdings Bhd

The BrandLaureate Hospitality Man of the Year Award
YBhg Tan Sri Dato’ Seri Syed Yusof Tun Syed Nasir
Chairman
Concorde Hotels & Resorts (M) Sdn Bhd

The BrandLaureate Corporate Leader of the Year
YBhg Tan Sri Dato’ Seri Lodin Wok Kamaruddin
Deputy Chairman & Group Managing Director
Boustead Holdings Berhad

The BrandLaureate Automotive Man of the Year
YBhg Datuk Wira Hj SM Faisal SM Nasimuddin
Joint Group Executive Chairman
Naza Group of Companies

The BrandLaureate ICT Man of the Year Award
YBhg Datuk Mohd Badlisham bin Ghazali
Chief Executive Officer
Multimedia Development Corporation (MDeC)

The BrandLaureate CEO of the Year
YBhg Datuk Edward Lee Ming Foo
Managing Director
Hap Seng Consolidated Bhd

BUSINESS BRANDING (CORPORATE & PRODUCT) AWARD 2013-2014

3M
Innovative Technology

AEON
Retail – General Merchandise Stores

Brunsfield
Property Development

Ekowood International
Consumer-Hardwood Flooring

G-Hotel
Hospitality-Hotel

Hyundai
Automotive – Sedan

Maras Group
Real Estate – Urban Regeneration

PKT Logistics Group;
Logistic – Total Logistic Solutions Provider

Putrajaya Convention Centre
Services – Convention Centre

RHB
Financial – Banking

SOTHYS, Paris
Consumer – Professional Skincare

Sunway Real Estate Investment Trust
Investment – REIT

Asia Media
Media – Transit – TV

Continental Tyre
Automotive – Tyre

Kenny Rogers ROASTERS
F&B – Rotisserie Roasted Chicken

Nivea
Consumer – Skincare Solutions

Yokohoma
Automotive – Batteries

More info at http://thebrandlaureate.com/

Or follow them on Facebook at https://www.facebook.com/brandlaureate

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Published by Tim Chew

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