Somersby Ciderland @ Publika 090514 & New Casio Baby G Models

[Event]

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Headed over to Publika, Kuala Lumpur on 9 May 2014 for the launch of Somersby Pear Cider at an event called “Somersby Ciderland”. Somersby Apple Cider has been in the Malaysian market since 2012 and you can read more about their events and happenings over the past two (2) years here – https://timchew.net/category/drinks/somersby-apple-cider/

Somersby Pear Cider is made from fermented real pear juice, and is a refreshing and crisp cider free from artificial sweeteners and flavouring. The cider contains 4.5% alcohol same as the apple version and is best served over ice. In fact, I like this one more than the apple version as I always thought the apple version is too sweet (girls love it though) and I often irritated the nice folks over at Carlsberg Malaysia (who’s the importer and distributor or Somersby Cider) with my attempts to get them to bottle my own creation which I call “Asaby” – 1 part Somersby Apple Cider with 1 part Asahi Super Dry over ice! Trust me – you’ll love it!

 

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The event was also the launch of the magically-themed ‘Somersby Ciderland’ a new consumer engagement platform which Carlsberg Malaysia  describes as ‘a mysterious land of endless wonders where nothing is what it seems’.

Somersby Ciderland is mean to embody the quirky characteristics (go watch their ads on YouTube and you’ll get what I mean by “quirky”) of the Somersby Pear Cider, and featured interesting games, a live band, and talented street performances such as street magician Mahdi Moudini, jugglers and mimes. Other famous characters that turned up unexpectedly at Somersby Ciderland included some Spartans and a whole bunch of Lara Crofts. Pity I couldn’t stay long and had to leave for the next event of the night which was the Brian McKnight concert at PWTC.

 

Conne Lim Jen Yng

With my sweet-looking (but don’t let looks deceive you) partner in crime at the photowall

Chelsia Ng and Jeremy Teo were the MCs of the event

Chelsia Ng and Jeremy Teo were the MCs of the event

Lots of delicious canapes for us guests to savour along with the Somersby cider

Lots of delicious canapes for us guests to savour along with the Somersby cider

Singer/ songwriter Chelsia entertained us with her vocal prowess

Singer/ songwriter Chelsia entertained us with her vocal prowess

 

Mr. Henrik Juel Andersen, Managing Director of Carlsberg Malaysia, said, “Somersby Apple Cider has become tremendously popular in Malaysia since our launch in June 2012. With the Somersby Pear Cider, we aim to deliver yet another refreshing twist to a beer-alternative – a re-imagination for the taste buds! Fully imported from Sweden, Somersby cider is perfect for both men and women who are sociable and outgoing, who love taking life’s challenges with a hint of adventure! The idea of Somersby Ciderland is to give our customers a foretaste of the Somersby Pear Cider experience. Think of it as a fun and cheerful mystical garden full of unexpected surprises. It’s more than just a typical night out with drinks and loud music; we want Somersby Ciderland to create a community that celebrates social interaction and uniqueness,”

Somersby Ciderland will make an appearance at different locations in Malaysia every month to allow consumers the chance to experience the unexpected. How can you visit this magical place? Well you can gain your citizenship to Somersby Ciderland by playing a simple game on Somersby’s Facebook page at http://www.facebook.com/somersbymy

Somersby Pear Cider is already available in 330ml bottles at selected bars and restaurants, as well as in packs of four at all major hypermarkets and supermarkets nationwide.

Photo credits: Carlsbserg Malaysia and author’s own using the Sony RX1. More info on the RX1 and other Sony cameras at http://bit.ly/1eLboU1

 

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11th G-Factory Outlet Opened at NU Sentral, Kuala Lumpur

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G-Factory is a concept store by CASIO that employs a visual presentation approach to provide information to customers. Globally, the number of stores in G-Factory network is growing rapidly, reaching 355 stores as at July 2012. Expect to find a variety of timepieces from CASIO’s five major brands:- G-SHOCK, Baby-G, EDIFICE, SHEEN and PROTREK.

For further information, contact Time Galarie at 03-6250 1770 or visit http://www.facebook.com/pages/G-Factory-Malaysia/158010427557689?fref=ts

Guys, here’s something you can buy for your girlfriends especially those who are the more sporty/ outdoors type! Ladies, here are the new releases by Casio Baby G:

BGA-131 Series

(click on any of the pics above to open the larger version)

The new models apply a matte finish to semitransparent resin to create a look of elegance never before possible with this type of resin. Available in blue-green, pink, or white; each model features multi-hued hour markers that are coordinated with each model’s base color. This, plus the NEON ILLUMINATOR that illuminates the face of each watch with a lively light, giving you a balance between fashionable elegance and adult casual styling.

  • Shock Resistant 
  • 100-meter water resistance 
  • Case / bezel material: Resin 
  • Resin Band 
  • Neon Illuminator (Black Light LED) Afterglow 
  • World time 
  • 29 time zones (27 cities + coordinated greenwich mean time), city code display, daylight saving on/off 
  • 1-second stopwatch 
    • Measuring capacity: 59’59
    • Measuring modes: Elapsed time, split time, 1st-2nd place times
  • Countdown timer 5 daily alarms (with 1 snooze alarm) 
    • Measuring unit: 1 second
    • Countdown range: 60 minutes
    • Countdown start time setting range: 1 to 60 minutes (1-minute increments)
    • Others: Auto-repeat, progress beeper
  • Hourly time signal 
  • Full auto-calendar (to year 2039) 
  • 12/24-hour format
  • Regular timekeepingAccuracy: ±30 seconds per month 
    • Analog: 2 hands (hour, minute (hand moves every 20 seconds))
    • Digital: Hour, minute, second, pm, month, date, day
  • Approx. battery life: 2 years on SR726W x 2 
  • Size of case: 43.4 × 43.1 × 15.0 mm 
  • Total weight: 44 g 

Recommended Retail Price

BGA-131-3B – RM369.00
BGA-131-4B4 – RM369.00
BGA-131-7B4 – RM369.00

 

BGA-170 Series

(click on any of the pics above to open the larger version)

The colours are inspired by the rising and setting sun and the gradation in the colouring of the hour markers creates the image of the changing hues of the sky as the sun rises and sets. Hour marker colours are accented even further by NEON ILLUMINATOR face illumination. Everything is set into a vintage casual design in a selection of black, pink or orange.

  • Shock Resistant
  • 100-meter water resistance
  • Case / bezel material: Resin
  • Resin Band
  • Neon Illuminator (Black Light LED) Afterglow
  • World time 
  • 29 time zones (27 cities + coordinated greenwich mean time), city code display, daylight saving on/off
  • 1-second stopwatch 
    • Measuring capacity: 59’59
    • Measuring modes: Elapsed time, split time, 1st-2nd place times
  • Countdown timer5 daily alarms (with 1 snooze alarm)
    • Measuring unit: 1 second
    • Countdown range: 60 minutes
    • Countdown start time setting range: 1 to 60 minutes (1-minute increments)
    • Others: Auto-repeat, progress beeper
  • Hourly time signal
  • Full auto-calendar (to year 2039)
  • 12/24-hour format
  • Regular timekeepingAccuracy: ±30 seconds per month
    • Analog: 2 hands (hour, minute (hand moves every 20 seconds))
    • Digital: Hour, minute, second, pm, month, date, day
  • Approx. battery life: 3 years on CR1220
  • Size of case: 47.9 × 42.2 × 15.3 mm
  • Total weight: 45 g

Recommended Retail Price

BGA-171-1B RM419
BGA-171-4B1 RM419
BGA-171-4B2 RM419

 

More info at http://www.facebook.com/CasioTimepieceMalaysia

Malaysian distributor: http://www.marco-groups.com/my/

Casio international website – http://www.casio-intl.com/asia-mea/en/wat/baby_g/

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