Sony Malaysia’s 2014 Bravia Lineup Launch
Sony Malaysia launched its 2014 BRAVIA 4K line-up at the Pullman Kuala Lumpur on 2 April 2014 previewing among others, the premium flagship X9500B series, which employs the new technology X-tended Dynamic Range™ PRO that provides brilliant picture quality. Also launched was the new X9000B series also promises to deliver users an added experience, including a new design and magnetic fluid speakers, while the pocket friendly X8500B series will give consumers more options when choosing a 4K TV.
The three series added to the 4K line-up from Sony consist of six new models in total, and will all incorporate the 4K X-Reality™ PRO – Sony’s powerful picture processing engine, which uses a combination of unique up-scaling and super resolution technology to offer any content in beautiful and stunning 4K resolution.
For native 4K contents, 4K X-Reality™ PRO enhances picture quality using its 4K-to-4K pattern database, improving sharpness and crispness of original 4K images, boosting its contrast and enriching the colours on screen.
For HD content, 4K X-Reality™ PRO uses a content adaptive database for up-scaling, and depending on the content loaded on the TV, picks a suitable up-scaling algorithm to make sure every pixel is optimised for a near-4K experience. Sony’s TRILUMINOS™ Display also offers pure, bold colours to enhance the user’s viewing experience.
The flagship X9500B series employs X-tendedDynamicRange PRO that achieves a much higher dynamic range of brightness, with higher peaks and deeper blacks through the use of its unique backlighting algorithm that further enhances picture quality.
By combining these three unique technologies, the X9500B series is able to achieve the highest quality picture experience ever seen. Additionally, the X9500B series will come with a new two-way Long Duct Speaker which features a 1.5 metre long duct in an approximately 0.75 litre capacity speaker box, capable of delivering a stronger, richer bass with low distortion.
In the audio department, the TVs have subwoofers built-in to the back of the TV (2 subwoofers for the 85-inch, 1 subwoofer for the 65-inch) to further support low frequencies and produce a powerful sound to match the TV’s big screen images.
X9000B series incorporates a new innovative structure – “Wedge”, a form factor which was designed to increase stability in an era of ever increasing TV screen sizes. By lowering the TV’s center of gravity, Sony was able to achieve a smaller pedestal size than conventional TVs, allowing for a wide variety of installation options, despite a large screen size.
The wedge shape increases capacity and is used to incorporate a large speaker to provide deeper, more powerful sound, unprecedented for a flat-screen TV. X9000B delivers extremely clear sound via its highly acclaimed, front-facing Magnetic Fluid Speakers along with beautiful, detailed 4K images. Messy cables running behind the TV is also a thing of the past with the port replicator that helps to merge ports into single one, providing the TV with a cleaner, more elegant look.
An interesting new feature is the new One-Flick Entertainment which offer users a new style of viewing that allows users to quickly select and enjoy content. For heavy social media users, there’s also the Exmor R™ for TV CMOS sensor, with Social Viewing, allowing you to open multi-windows on the screen and simultaneously run Skype, Twitter and watch a TV programme.
The new lineup supports the latest HDMI standard, HDMI 2.0, with the ability to display 4K/60p content, and are also compatible with MHL 3.0, which supports 4K output from smartphones and tablets, and have a a new decoder which supports HEVC and can playback 4K/60p contents from Internet streaming services.
Sony will also be giving consumers accessibility to 500px – http://500px.com/about a premier photography community, via the new BRAVIA TVs.
Photos shot with the Sony Alpha 5000. More info on the camera at http://bit.ly/1eLboU1