MHB’s Naomi, Andy Kho and I headed over to Zebra Square on 23 January 2014 for the Masters of Photography: Elliott Erwitt Edition exhibition which was unveiled in Asia for the first time. The Macallan Masters of Photography series features exclusive collaborations with legendary photographers, which has seen partnerships with Rankin, Albert Watson and Annie Leibovitz for previous editions.
This was the fourth edition of the Masters of Photography series by The Macallan – and it was officially launched in Los Angeles in October 2013 at an exclusive party for only 300 guests including the photographer Elliott Erwitt himself, The Macallan’s global executive team and Hollywood celebrities such as Matthew McConaughey and wife Camila Alves.
To mark this latest edition, The Macallan has paired 58 unique single cask whiskies with one photograph from Erwitt’s adventure through Scotland. The Macallan has selected 35 of these pairings to roll-out 2,030 limited edition box sets named the Great Scottish Adventure, globally. Each box set contains a selected Erwitt picture, a 0.375-litre hand-made glass flask filled with the matching single malt, concealed in a book showcasing all of Erwitt’s 158 images.
Of the 2,030 pairings released, only 224 are available in Southeast Asia, and The Masters of Photography: Elliott Erwitt Edition is priced at RM4,950.00
Also on display at the exhibition to complement the unveiling of the Masters of Photography: Elliott Erwitt Edition in KL was the Straits Adventure – a showcase of photographs capturing the historical and modern icons of Singapore and Malaysia.
To recreate the wondrous journey of Elliott Erwitt in his Great Scottish Adventure, The Macallan invited European Pressphoto Agency photojournalist How Hwee Young, Penang based photographer Jordan Lye, avid amateur photographers and lifestyle icon Sabrina Van Cleef Ault and social media influencer Daniel Goh to capture the character and beauty of historical and iconic landmarks in Singapore and Malaysia. The photographers used Leica cameras to capture the images (read about MHB’s exclusive photoshoot with Leica here – https://timchew.net/2013/11/19/leica-c-launch-with-malaysias-hottest-bloggers/).
Each of the photographers visited iconic landmarks in Singapore such as Fort Canning Park and Gardens by the Bay, while in Malaysia they visited UNESCO World Cultural Heritage Sites Malacca and Penang, which both have a multicultural population and beautifully preserved heritage buildings. The result – a colourful collage of food, people, landscape and architecture of both Malaysian towns, as well as Singapore while KL city was represented with shots of the Petronas Twin Towers.
Ken Grier, Director of Malts, The Edrington Group, said, “The creative excellence showcased by Masters of Photography has become synonymous with The Macallan and this time we wanted to capture the distinct culture and heritage of Singapore and Malaysia. The two countries have magnificently preserved their history and embraced the modern era with iconic architecture and we are proud to have on board the very talented How Hwee Young and Jordan and personalities such as Sabrina and Daniel to capture these iconic images using Leica.”
To Purchase of Masters of Photography: Elliott Erwitt Edition, you may contact Edrington Singapore at +65- 6653-2000
Photo credits: Edrington, and author’s own