L’Oreal Professionnel launched their very first Malaysian “La Maison – The Parisian House of Hairdressing” at Shawn Cutler, Jalan Telawi 2, Bangsar Baru, Kuala Lumpur on 5 December 2013. L’Oreal Professionnel is a brand which is synonymous with quality and innovation in the hairdressing industry and it is recognised by hair stylists internationally as a trend leader.
L’Oreal Professionnel’s Marketing Manager explained that Shawn Cutler’s principal stylist and owner Shawn Loong is one of the top names in the Malaysian hairdressing industry having been the personal hair stylist for many celebrities and VIPs in Malaysia. Shawn Cutler Salon is the first Malaysian L’Oréal Professionnel salon to adapt L’Oreal’s La Maison concept, adopting the five values in its salon philosophy, including its interior, services, and creative works of its hairdressers, reinterpreting the Parisian vibe L’Oreal Professionnel stands for and believes in.
The La Maison concept is all about the brand revolutionising the hairdressing industry, as guided by these 5 values:-
OUR HEART BEATS TO THE RHYTHM OF FASHION From our humble beginnings at 14, Rue Royale, L’Oréal Professionnel has been at the heart of the artistic and creative community. With its roots in Paris – the capital of fashion and artistic inspiration – L’Oréal Professionnel as the official partner of the Paris Fashion Week, works closely with world-renowned designers such as Ellie Saab, Anthony Vacarello, Alexis Mabille and many more to create inspirational hairstyles which grace the catwalks, setting the hair trends of tomorrow.
WE CELEBRATE ARTISANAL EXCELLENCE At L’Oréal Professionnel, hairdressing is an art that brings out the unique beauty in everyone. Through our relentless efforts, we want to inspire, stir emotions, and help the professional hairdressing industry to achieve artisanal excellence.
WE DEMAND THE BEST FROM INNOVATION L’Oréal Professionnel is driven by constant innovation to demonstrate its commitment to offer the highest quality and best performing tools to all hairdressers.
WE BELIEVE THAT SHARING LEADS TO PROGRESS Education is a crucial part of success for L’Oréal Professionnel as we offer the hairdressing industry technical expertise, artistic inspiration, and business building skills to bring self-improvement and empowerment for all.
WE REVEAL EVERYONE’S UNIQUE BEAUTY Through our efforts, products and education, we aim to provide the hairdressing community with what it takes to bring out the best in their customers, revealing and underlining their best features
The celebrities introduced the range of Mythic Oil products (1 bottle of Mythic Oil is sold every 16 second globally!) used by Shawn Cutler to create their Christmas creations. Pictured above are the gorgeous Chong sisters – Vanessa Chong with the Mythic Oil Souffle d’Or Shampoo, and Pamela with the Mythic Oil Souffle d’Or Conditioner -1st sparkling shampoo and conditioner in the world which gives light weight and illuminates your hair. TV host Lisa Wong presented the Mythic Oil Masque, and Bernie Chan showcased the Mythic Oil. All four (4) ladies wore shiny golden gowns sponsored by Max Mark.
Shawn Cutler also introduced their very own Shawn Cutler apps whereby customers can make their hair appointment by downloading the Shawn Cutler app on the Apple Store and following the instructions given.
You can download the app here – https://itunes.apple.com/us/app/shawncutler/id734933032?mt=8
Shawn Cutler is located at:
No.28 & 28-1, Jalan Telawi 2, Bangsar Baru, Kuala Lumpur, Malaysia
Shawn Cutler Damansara Heights is located at:
39G, Medan Setia 1, Plaza Damansara, Bukit Damansara, 50490 Kuala Lumpur
while the sister outlet The Cutler is located at:
Shop 3, Telawi Square, No.39841, Jalan Telawi 3, Bangsar Baru, 59100 Kuala Lumpur (opposit Bangsar Village 2 and next to Nirvana Maju banana leaf)
Shawn Cutler’s Facebook page – https://www.facebook.com/pages/Shawn-Cutler/128088503930988
More info at http://www.shawncutler.com.my
Photo credits: Andy Kho Photography – http://www.andykho.com, and author’s own