Launch of Schwarzkopf Professional’s BC Fibre Force

[Event]

I like girls with long, healthy, shiny hair and actually I quite like touching and playing with it too! Unfortunately not many girls can actually claim to have such hair as more often than not their hair is dry and plagued with breakage and split ends. Short of cutting it off, there wasn’t much you could do with it unless you could you for expensive salon treatment regularly.

Fret not as Schwarzkopf Professional launched its new BC Fibre Force range that gives severely stressed and eroded hair a second chance.

In just 10 weeks, this new hair care range reconstructs even the most eroded hair, strengthens it and restores it to its optimal level of force and resilience after an application time between four and ten weeks, and is suitable for all hair types and structures.

With the new BC Fibre Force, hairdressers can now offer their clients an excellent conditioning treatment for damaged hair – in the salon and for usage at home. The range comprises a shampoo, a conditioner, a spray conditioner, a treatment and an exclusive salon treatment which immediately replenishes deeply damaged and eroded hair with a high concentration of hair-identical keratins.

The nice folks at Schwarzkopf Professional decided to give some members of Malaysia’s Hottest Bloggers an afternoon of hair pampering and thus we headed over to Monsoon ID which has been a mainstay salon in 1 Utama Shopping Centre, Petaling Jaya for many years now.

Monsoon ID is owned by Mr Addy Lee, the chairman of Monsoon Group Holdings which has ten outlets in Singapore, one in China, and three in Malaysia, and is known for his work with diverse fashion brands and as Singapore’s leading celebrity hairstylist.

Today, Monsoon Group Holdings Pte Ltd is the parent to Monsoon, Storm, Sandstorm, Monsoon ID and Twister, each targeting a specific group of customers. Monsoon ID provides customized service to each customer as they believe that each individual is unique and requires a specialised treatment that cater to their specific condition.

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Monsoon ID uses Schwarzkopf Professional products

Monsoon ID uses Schwarzkopf Professional products

Monsoon Group’s chain of salons are patrons like Michelle Chia, Quan Yi Feng, Mark Lee, Vivian Lai, Pornsak and Guo Liang among many other popular local names, earning itself a reputation as “the celebrities’ hub” when it comes to Total Image (hair, makeup and fashion).

Monsoon Group’s chain of salons are patrons like Michelle Chia, Quan Yi Feng, Mark Lee, Vivian Lai, Pornsak and Guo Liang among many other popular local names, earning itself a reputation as “the celebrities’ hub” when it comes to Total Image (hair, makeup and fashion).

MHB's Stephanie Lim enjoying her treatment

MHB’s Stephanie Lim enjoying her treatment

Who doesn't like their hair to be pampared?

Who doesn’t like their hair to be pampered?

The Schwarzkopf Professional BC Fibre Force range

The Schwarzkopf Professional BC Fibre Force range

BC_Fibreforce_shampoo

BC FIBRE FORCE SHAMPOO (RM56) – The BC Fibre Force Shampoo cleanses the hair gently and conditions even fine hair deeply without weighing it down.

BC_Fibreforce_conditioner

BC FIBRE FORCE CONDITIONER (RM56) – The BC Fibre Force Conditioner restores the hair architecture from the inside. It restores the moisture balance and seals the hair’s surface.

BC_Fibreforce_spray_conditioner

BC FIBRE FORCE SPRAY CONDITIONER (RM56) – The BC Fibre Force Spray Conditioner detangles very damaged and eroded hair and refills it with keratin. The inner structure of the hair is improved and the hair’s surface is sealed.

BC_Fibreforce_treatment

BC FIBRE FORCE FORTIFYING TREATMENT (RM56) – The BC Fibre Force Fortifying Treatment fills the hair from the inside and strengthens it. It penetrates deep into the architecture of the hair and regenerates the inner hair structure.

BC_Fibreforce_Force_Infusion_15ml

BC FIBRE FORCE MICRO INFUSION (This service is only available in salons and price may vary from salon to salon) – This salon-exclusive treatment reconstructs deeply damaged and eroded hair immediately by filling the gaps in the cell-membrane complex with highest concentration of 10,000 ppm keratin elixir. The hair becomes more elastic and feels healthy and bouncy.

3D_Fibre Force_Technical Drawing

 

The BC Fibre Force range has micronized, hair-identical keratin to penetrate deep into the gaps in the Cell Membrane Complex to reconstruct damaged, eroded hair from the inside and re-cement it. The result after the application of four to ten weeks, is that the hair is regenerated and restored to its optimum level of strength, the hair fibre is strengthened, and there is less breakage or split ends.

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The girls with Mr Addy Lee, the chairman of Monsoon Group Holdings

The girls with Mr Addy Lee, the chairman of Monsoon Group Holdings, and Sook Ping from Henkel Malaysia.

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The new BC Fibre Force is available at all Schwarzkopf Professional partner salons from October 2013.

For more info, head over to Schwarzkopf website: http://www.schwarzkopf.my

Schwarzkopf Malaysia’s Facebook page: https://www.facebook.com/SchwarzkopfMY

Monsoon ID’s website: http://www.monsoonhairgroup.com/malaysia-monsoon_id.html

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