GAB’s Oktoberfest 2013 Launch

[News]

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Guinness Anchor Berhad (GAB) kicked off its month-long Oktoberfest celebration on 3 October at Tujo Bar-serrie at the Ascott, Kuala Lumpur. GAB’s Oktoberfest campaign was officially launched after a reenactment of the royal wedding between Crown Prince Ludwig and Princess Therese that was held in Munich in 1810, which gave birth to the Oktoberfest celebrations held worldwide today.

As the fifth year running that GAB is organising this globally-renowned celebration in a big way right here in Malaysia, this year’s Oktoberfest celebrations will include a series of 14 historically themed parties nationwide, special promotions featuring a special edition 1 litre Ceramic Oktoberfest Mug and GAB’s entire portfolio of award-winning beers, including the original Paulaner Oktoberfest Bier.

GAB top brass with "Crown Prince Ludwig" and "Crown Princess Therese" — GAB top brass with “Crown Prince Ludwig” and “Crown Princess Therese”

Adding to the festivities, there was a reenactment of the royal wedding between Crown Prince Ludwig and Princess Therese that was held in Munich in 1810, which gave birth to the Oktoberfest celebrations held worldwide today.

Paulaner Oktoberfest Bier available for our consumers, which is one of only six beers allowed to be called an official Oktoberfest Bier and served on Oktoberfest. — The Paulaner Oktoberfest Bier which is one of only six beers allowed to be called an official Oktoberfest Bier and served on Oktoberfest will be available for consumers right here in Malaysia! However there will also be the other GAB beers (and Strongbow) available during the celebration parties.

At the Oktoberfest parties there will be a number of fun activities and games that are popular during the Oktoberfest season including Masskrugstemmen (Beer Mug Holding Competition), where participants will have to test their strength and stamina in holding increasing numbers of beer mugs (each mug weighs approximately 5 pounds when filled with beer)

The promoter girls with the special edition 1 litre Ceramic Oktoberfest Mug

Oktoberfest Nationwide Consumer Promotions

You can get your very own 1 Litre Ceramic Oktoberfest Mug filled with your favorite GAB brew, whether it’s Tiger, Guinness, Heineken, Kilkenny, Strongbow or Paulaner this entire month from 7th October to 3rd November at participating GAB outlets across the country. The best part of this promotion is that the first refill of your 1 Litre Ceramic Oktoberfest Mug is absolutely free!

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Oktoberfest Outlet Events

GAB will be bringing the Oktoberfest celebration to consumers across the country through a series of 14 themed parties at popular watering holes nationwide. The parties will be centred around different aspects of the Oktoberfest celebrations, whether it’s the royal wedding, the celebration of traditional German cuisine (also known as ‘Schmankerl’) or the iconic Oktoberfest parade and carnival.

At each of these events, attendees can expect an evening filled with good food from around the world, the original Oktoberfest beer, a limited edition Oktoberfest Mug with metal lid and of course exciting activities and contests with fun prizes.

Here’s the list of GAB’s Oktoberfest celebration locations throughout the month of October: –

• 10th October at Souled Out Sri Hartamas (KL)

• 12th October at QEII (Penang), Geographer Café (Puchong) and Jonker Street (Melaka)

• 14th October at Euro House (Ipoh)

• 18th October at Festival Walk (Ipoh) and Laundry Bar, The Curve (Mutiara Damansara)

• 19th October at Upper Penang Road (Penang) and O’s Corner (Kuantan)

• 24th October at Remedy House, Scott’s Garden (KL)

• 25th October at Danga Bay (Johor) and Phat Barrels (Kuantan)

• 26th October at The Museum (Ipoh)

• 31st October at Beer Factory Sunway Giza (KL)

For more information on the entire GAB Oktoberfest campaign, head over to the official GAB Oktoberfest Malaysia Facebook page at http://www.facebook.com/OktoberfestMY

Photo credits: Guinness Anchor Berhad