Marks & Spencers Unveils Brand New Look at KLCC

[News]

Marks & Spencer (M&S) officially introduced to the public on 11 September 2013 its new Suria KLCC concept store in Kuala Lumpur which has been transformed with a brand new look. The newly designed 30,000 square feet store will provide customers with a bigger and better shopping experience, and showcasing M&S’ most extensive range of quality fashions, accessories, food and wine.

Designed with customers’ needs in mind, the makeover has made the store more inviting, inspiring and easier to shop with a new-look food hall and clothing displays. There is also the M&S’ first in-store bakery in Malaysia, providing a range of specialty breads, pastries and cakes.

M&S was founded over 129 years ago and is one of the UK’s leading retailers with over 760 UK stores and over 420 international stores in over 50 markets across Europe, the Middle East and Asia.

The entrance of Marks & Spencer Suria KLCC

Marks & Spencer also took the opportunity to unveil its new menswear and womenswear collections for the Autumn/Winter season, with a renewed focus on exceptional quality and confident style. Marks & Spencer’s standard setting ethics continue to inspire innovation and design whilst championing the heritage and core values of Marks & Spencer in perfectly edited collections.

The mood for the new womenswear season is one of confident femininity, celebrating the female form in flattering fit and design whilst bringing several strong trend directions into play. From the elegant, retro-inspired glamour of Femme Fatale to the softly androgynous, minimal tailoring of Modern Elegance the season ahead promises a fresh feel to winter dressing.

Print and pattern take a considered direction in Wild Opulence using simple silhouettes, tonal animal prints and more refined geometrics to set a sophisticated print tone. In contrast, exquisite fabrics make the strongest style statement with an emphasis on opulent brocades, embellishment and luxe leather in Dark Drama, or the warm, brushed finish of checks, plaids and tactile knits in London Calling.

Marks & Spencer also has some sub brands some of which has been revamped and repositioned:

This autumn M&S will re-launch its core clothing range with the introduction of M&S Collection, to replace M&S Woman. M&S Collection will offer a considered edit of stylish wardrobe essentials with a renewed focus on great quality, everyday clothing. M&S Collection offers customers the very best choice in confident, stylish clothing in an effortless, easy-to-wear edit

Limited Collection be relaunched as Limited Edition and will form part of M&S Collection encompassing the same core values but with a focus on more trend-led design and the latest wearable, current fashions. The range will be refreshed on a weekly basis to regularly bring customers the latest interpretations of the key season’s trends.

M&S’s Classic range will retain its brand identity but become part of M&S Collection. Classic focuses on elegant comfort and style with a more focussed understanding of today’s older woman and her style needs.

Autograph emulates affordable designer quality with exquisite, understated elegance and uses more luxurious fabrics and design details than the core collection. M&S has upgraded 75% of the fabrics used in Autograph including noble natural yarns such as wool, cashmere and silk.

per una is fun and feminine with touches of glamour. per una still exudes colour, print and embellishment, however the new range features more considered use of colour and refined detailing to reflect the modern per una customer.

Indigo – offers authentic fashionability to M&S’s denim and casualwear offer. All Indigo layering t-shirts and basic jeans are made from responsibly sourced BCI cotton which uses less water and pesticides.

The collections will be available in Marks & Spencer’s stores across Klang Valley from September 2013 onwards.

Here’s a look at the fashion show.

• Foodhall: The store’s new-look Foodhall will showcase the quality of M&S food, and over 800 products are available offering a wider range of traditional British favourites, specialty international food. The Foodhall also features a range of delicious fuss-free gourmet food from around the world such as fish & chips, Italian mozzarella roasted tomato & basil givasoli, New York style cheesecake, and the broccoli, cheese & tomato quiche.

M&S’ first bakery in Malaysia will offer a range of fresh baked specialty breads, pastries, cakes, muffins and tarts.

Beauty: M&S offers three bath and body beauty collections to refresh and relax the senses including Ragdale Hall, Spa Collection and the delicately perfumed La Maison de Senteurs.

Clothing: Each clothing brand is clearly segmented, with distinct brand identities that allow customers to see which brand best meets their personal style preferences. This is highlighted for customers through unique branding, visual merchandising kit and propping. For example, Limited Collection has an edgy, fashion-focused feel with an illuminated catwalk inspired by all things Italian. Collezione features an Italian scooter to highlight the suave, stylish pieces. per una is true to its brand values with a feminine and vibrant look highlighted with white-washed wooden wardrobes and chandeliers. Autograph is luxurious and sophisticated with a black glass table and grey posed mannequins.