Naza Italia Sdn Bhd, the official importer and distributor for Ferrari in Malaysia held an exclusive Tailor-Made FF preview at their flagship showroom along the Federal Highway on 20 August 2013.
The special guest of the day was Mr. Simon Inglefield, Head of Sales – ASEAN, Ferrari Far East, who introduced the unique program from Maranello that allows customers to personalize their Ferrari.
The Tailor-Made programme continues a longstanding Maranello tradition which began in the 1950s and 60s, a time when clients personalized their cars, enjoying huge freedoms when it came to materials, colours and finish. The result was genuinely unique cars tailored to suit and reflect the style of each individual owner.
That prestigious past has now been revived through a programme that permits owners to specify every last detail of their Ferrari, from the exterior livery colour to the cabin trim, via a completely unprecedented choice of finishes, accessories, materials, treatments and colours.
The programme is the fruit of the ongoing research and development by the Ferrari Styling Centre, taking inspiration from the company’s core values of innovation, elegance and passion.
Owners are assisted and guided through the selection process by their own Personal Designer who is charged with guaranteeing that the resulting cars are both unique and consistent with the Ferrari brand and its tradition. Once the car’s details have been defined, the client can then track all of the various processes involved in its creation, right up until they take delivery. Clients can also even pick up their car in person from the factory in Maranello, Italy!
Creativity, research, original materials, superb craftsmanship and attention to detail are the cornerstones of the Tailor-Made programme which offers three collections inspired directly by Ferrari’s DNA: Scuderia, Classica and Inedita.
Racing has always been the lifeblood of Ferrari which has enjoyed unparalleled success on the world’s circuits since its earliest days. The Scuderia collection is therefore very much homage to the track, a fact reflected in the materials and finishes it includes. The list of options in the Scuderia collection ranges all the way from carbon-fiber trim to technical fabrics, chamois and rubberized leather, Alcantara, microfibers, Kevlar, satin-finish and matte metals. Clients can work with the Scuderia collection to ensure their Ferraris epitomize the very pinnacle of sportiness.
In the Classica collection, the styling cues and features of Maranello’s iconic GTs are given a more modern yet still classic look, through the use of the latest materials and production techniques. Elegant pastel colours of the past; the use of vintage leather, or wool, cashmere or velvet; special treatments for the hard areas of the cabin to match the exterior; chromed elements, stitching details and more natural leathers – these are just some of the options available from this collection.
Inedita does exactly what its name suggests: it introduces novel, innovative styling cues which nonetheless respect the marquee’s core values. This is the most experimental of the three collections and we feel it may well give rise to some of the classic trims and finishes of the future. Denim, bold leather upholstery, suit fabrics and technical fabrics are just a few of the innovative and intriguing options available to owners who choose to personalize their cars from the Inedita collection.
More info at http://www.kualalumpur.ferraridealers.com/
Photo credits: Naza Italia