Arthur’s Day 2013 Media Launch

[Event]

Arthur’s Day is back and this time with one huge party on 27 September 2013 at the Sepang International Circuit. I went for Arthur’s Day celebrations in 2009 (Black Eyed Peas performed!), 2010 and 2011 but I didn’t go to last year’s Arthur’s Day celebration as I was not too attracted by the artistes. This time though Guinness is bringing in some heavyweights to celebrate the 254th anniversary of Guinness!

MHB’s Naomi, Kelly, Mynn Lee and I headed over to KL Live on 22 August 2013 for the media launch where the artistes were to be revealed and in typical Guinness fashion we were treated to loads of Guinness draught and a buffet which included some Guinness inspired dishes.

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Always a welcome sight!

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Took this pic of this hottie while we were having our ice-cold pints of Guinness and waiting for the artiste announcement.

MHB's Kelly, Valerie and myself with Tham from GAB

MHB’s Kelly, Valerie and myself with Thum from GAB

A pic with Hans, the new Managing Director of GAB (Malaysia)

A pic with Hans, the new Managing Director of GAB (Malaysia)

Since 2009, Guinness has committed more than €7Million in support of social entrepreneurs around the world. In Malaysia, about RM240, 000 worth of funding were given out to 6 Malaysian social enterprises (pictured above with the GAB staff) from the 2012 Arthur Guinness Fund (AGF) in partnership with the British Council Malaysia. This year, GUINNESS® plans to continue its support and champion Malaysian social innovators of our generation with the launch of AGF Entrepreneurs for Good, Year 2 program.

Since 2009, Guinness has committed more than €7Million in support of social entrepreneurs around the world. In Malaysia, about RM240, 000 worth of funding were given out to 6 Malaysian social enterprises (pictured above with the GAB staff) from the 2012 Arthur Guinness Fund (AGF) in partnership with the British Council Malaysia. This year, GUINNESS® plans to continue its support and champion Malaysian social innovators of our generation with the launch of AGF Entrepreneurs for Good, Year 2 program.

GAB's Managing Director Hans and Marketing Director Bruce officiating the event

GAB’s Managing Director Hans and Marketing Director Bruce officiating the event.
Bruce Dallas, Marketing Director of Guinness Anchor Berhad remarked that “Arthur’s Day™ celebrates the founder of GUINNESS®, Arthur Guinness, and his remarkable legacy of goodness through music. This year, Guinness pays homage to his bold character and people like him, those who are ‘more’ than just ordinary; like the artistes performing at Arthur’s Day™ 2013, the Arthur Guinness Fund recipients and the GUINNESS® drinkers.

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Here’s the lineup for Arthur’s Day 2013.

The Wanted

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All American Rejects

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Five for Fighting

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The Arthur’s Day 2013 concert is organized in partnership with Six Fingers Events Management, while E! News Asia and AMP Networks join as official TV and Radio partners.

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To Arthur! Arthur Guinness had the vision to sign a 9,000 year lease on the brewery at St. James Gate. Now that’s vision for you!
GUINNESS® was first brewed in 1759 and this world renowned stout has a rich and enduring heritage. Having been in South East Asia for more than 100 years, Guinness is today brewed in 51 countries and sold in 151 countries. GUINNESS® claims to have over 85% share of the stout market in Malaysia.

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Arthur’s Day 2013 Promotions & Parties

The Arthur’s Day™ celebrations will see a series of GUINNESS® arTHURSDAY Parties leading up to the main event, starting from 29 August 2013 at selected GAB outlets nationwide. The parties will feature special activities and promotions on Guinness along with exclusive limited edition Arthur’s Day merchandise up for grabs.

You can opt to buy one(1) bucket of GUINNESS® Foreign Extra Stout or 4 full pints or 6 half pints of GUINNESS® Draught and get your hands on the exclusive GUINNESS® Arthur’s Day Earphones. Promotions begin on 1st September 2013 and is on at participating neighborhood bars!

There are also promotions at your local coffee shops and restaurants where you collect all 12 liners bottle caps of the GUINNESS® Quart Bottles to exchange for a Limited Edition GUINNESS® Power Bank. Don’t forget to purchase a 6-can pack of Guinness Stout at participating supermarket and hypermarkets and you can get the GUINNESS® Arthur’s Day Fridge Magnet Bottle Opener,

For more info http://www.facebook.com/guinnessmalaysia find out about the exciting activities leading up to Arthur’s Day™ and visit http://www.arthursday.com.my for your tickets to the party!

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Photo credits: GAB Malaysia and author’s own

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Post updated on 12 September 2013.

As a lot of people will be ordering Guinness this month and during the ArThursday parties do remember to be patient and kindly do not beat up or manhandle waiters. Guinness draught requires a 2-part pour to be perfect so naturally it will take some time for the drinks to get to you.

Check out this video – Crazy woman beats up beer factory waiter over Guinness!

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And here’s the Chinese press release:

更大型、更棒、更卓越的ARTHUR’S DAY™又回来了!

-9月27日,3项国际知名演出将在2013Arthur’s Day庆典震撼大马舞台-

 

吉隆坡,822– 更大型、更棒、更卓越的Arthur’s Day™再次回来了!今年2013年9月27日,3项国际知名演出将会在这全球庆典中震撼大马的舞台。今年已是第5届的“To Arthur”全球庆典将在雪邦国际赛车场的迎宾中心举行。

今年马来西亚的Arthur’s Day™庆典,将由KL Live Centre掀开独家开幕派对。当GUINNESS®宣布今年的艺人阵容时,这让在场的GUINNESS®粉丝及媒体朋友掀起了一股热潮。为了让这次的庆典增添更多的欢乐,主办单位更是邀请了一些世界知名音乐巨星,其中包括Five for Fighting、All American Rejects和The Wanted。他们将在庆典上用最热情的表演以纪念这创造辉煌史迹的传奇人物。

“Arthur’s Day™通过音乐来欢庆GUINNESS®的创始人,及他卓越非凡的史迹。今年,我们不仅向他的非凡成就致敬;更向那些像他一样大胆创新的人致敬。这包括拥有非凡成就的人、即将在舞台演出的艺人、我们的亚瑟·健力士基金(Arthur Guinness Fund)收惠者和GUINNESS®的忠实粉丝。”健力士英格有限公司(Guinness Anchor Berhad,简称GAB)市场总监Bruce Dallas说道。

在短短的4年内,Arthur’s Day™庆典已成为一个全球人民普天同庆的节日。如今已有超过40个国家为这位非凡伟人Arthur Guinness的辉煌事迹以及一些媲美他的人致敬。当Arthur’s Day全球庆祝活动的规模不断扩大时,这庆典在马来西亚已如火如荼地全面展开。

壮大的国际艺人阵容、激动人心的arTHURSDAY派对和全国性的促销活动,相信GUINNESS®的忠实粉丝会更期待今年的GUINNESS®音乐体验。欲知更多详情,请游览www.facebook.com/guinnessmalaysia以获取即将来临的Arthur’s Day活动的独家消息!同时,你也可以游览www.arthursday.com.my以查询如何获得2013Arthur’s Day的独家入门票!

2013 Arthur’s Day是由Six Fingers合伙主办,E! News Asia和AMP Networks将分别是官方电视和官方电台。

为期一个月、每逢星期四的庆典及促销活动就在arTHURSDAY!

Arthur’s Day™庆典同时也见证GUINNESS® arTHURSDAY派对的归来,这将从8月29日起,每逢星期四和星期六在全国特定的地点举行。这些派对将有特别的活动,以及您最爱的黑啤的促销活动,同时,更有一系列限量版的Arthur’s Day周边产品等您领取。

至于GUINNESS®的收藏者,凡购买一桶GUINNESS® Foreign Extra Stout或者4全品脱或6半品脱的GUINNESS® Draught,就可享有GUINNESS®独家Arthur’s Day 的耳机。此促销优惠活动将于2013年9月1日起,消费者可以在你邻近的酒吧获取。

此外,在这为期一个月的庆典,在当地咖啡馆和餐厅也有其他的促销优惠。凡收集12个GUINNESS®瓶的瓶盖时,消费者就可获得限量版GUINNESS® Power Bank。当然,当您在指定的超级市场购买一桶Guinness Foreign Extra Stout时,您就可以获得GUINNESS® Arthur’s Day冰箱磁铁开瓶器。

所以,万勿错过这一个非凡的体验与乐趣,马上光临你最爱消遣的地方,与你的朋友一同举杯为Guinness的创始人,Arthur Guinness致敬。记得随时浏览www.facebook.com/guinnessmalaysia或者是 www.arthursday.com.my,以获得更多关于arTHURSDAY派对的资讯和如何获得Arthur’s Day庆典的入门票。

 

2013亚瑟·健力士基金 (Arthur Guinness Fund):为世界各地地区带来改变

 

亚瑟·吉尼斯基金是一项支持及援助一些对社会有伟大贡献的信念者、思想者、梦想者和实干者的全球性慈善计划。迄今为止,AGF已在世界各地13个国家中,对45项专注于解决社会具体问题的事业方案资出7百40万英镑(6百万英镑相等于2千8百万令吉)的基金,同时给予业务指导。从帮助减少加纳(Ghana)水源性疾病到重整印尼(Indonesia)民俗游戏,AGF一直努力达到改善周边无数人生活水平的社会影响。总括来说,在全球,已有接近40,000人从AGF获益。

敬请期待紧接下来Arthur Guinness Fund公开接受提名的日期。

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