ChivalryStyle.com Launch @ KL Live

[Event]

If you’ve been to the cinemas lately you would have noticed the ChivalryStyle advertisement playing before the movie. Well on 29 June 2013 MHB’s Sarah, Valerie, Andy Kho and I headed over to KL Live with a couple of our friends for the official launch of Chivalrystyle.com which is dubbed as Malaysia’s first online definitive guide for the urban gentleman (I guess my blog is the guide for the modern naughty gentleman).

With the tagline “Doing the Right Thing”, Chivalrystyle.com has evolved with the addition of more content and interactive elements for its members, with more cutting-edge features to be added in the future. Some of these highlights include a forum, live chat application, digital mall of exclusive limited-edition luxury collections, and live auction.

The portal will also have an app and a mobile version of the website, allowing users to access content on tablets and smartphones. anyway back to the launch.

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Chivas Regal was the sponsor of the ChivalryStyle launch party
The launch was at the modular KL Live which has played host to many events thanks to its modular setting which allows the venue to be customised according to the brand’s individual needs.
Chivas bottles dressed up by some prominent Malaysian designers
Chivas bottles dressed up by some prominent Malaysian designers
Lots of pretty promoter girls to welcome us!
Lots of pretty promoter girls to welcome us!
Conne and I at the photowall with two models
Conne and I at the photowall with two models
Crystal with MHB's Valerie Chua
Crystal with MHB’s Valerie Chua
With Andy Kho, Crystal Tan, Valerie Chua and the models
With Andy Kho, Crystal Tan, Valerie Chua and the models
It's always nice to be a VIP
It’s always nice to be a VIP. We had our own huge Chivas limited edition bottle at our table.
The girls though preferred to have the various Chivas Regal based cocktails
The girls though preferred to have the various Chivas Regal based cocktails
These were a tad too sweet for me. I prefer my Chivas on the rocks with a dash of water!
These were a tad too sweet for me. I prefer my Chivas on the rocks with a dash of water!
The event kicked off with an aerial acrobatics performance by Viva Vertical (whom I used previously for my FHM parties) and they put on a really graceful show!
The event kicked off with an aerial acrobatics performance by Viva Vertical (whom I used previously for my FHM parties) and they put on a really graceful show!
Next up was a Private Structure fashion show which had the girls drooling.
Next up was a Private Structure fashion show which had the girls drooling.
This was followed by the Elegantology fashion show after which Kevin Lau, Executive Director of Chivalrystyle.com officiated the launch
This was followed by the Elegantology fashion show after which Kevin Lau, Executive Director of Chivalrystyle.com officiated the launch
DJ Bento with Chelsea and her friend before his set. We've actually met DJ Bento a couple of times and he always obliges to take pics with us. Nice fellow!
DJ Bento with Chelsea and her friend before his set. We’ve actually met DJ Bento a couple of times and he always obliges to take pics with us. Nice fellow!
That's him during his set. Also spinning that night were DJ Eva T, DJ Modiom, and Taka.
That’s him during his set. Also spinning that night were DJ Eva T, DJ Modiom, and Taka.
Spotted the delicious Chong sisters - Pamela and Vanessa
Spotted the delicious Chong sisters – Pamela and Vanessa
Raj introduced me to two models visiting from Singapore. I recognised them as having been featured in FHM Singapore previously.
Raj introduced me to two models visiting from Singapore. I recognised them as having been featured in FHM Singapore previously.
Andy was having a good time with Rachel and Veron
Andy was having a good time with Rachel and Veron
Crystal and Valerie
Crystal and Valerie
Crystal and Valerie with our Chivas magnum this time
Crystal and Valerie with our Chivas magnum this time
This pic was taken by Andy using the Panasonic Lumix G6 coupled with the LUMIX G X VARIO 12-35mm F2.8 ASPH. POWER O.I.S. lens. The combination of the camera, lens and Andy's skills made this a photo which could easily rival much costlier DSLRs.
This pic was taken by Andy using the Panasonic Lumix G6 coupled with the LUMIX G X VARIO 12-35mm F2.8 ASPH. POWER O.I.S. lens. The combination of the camera, lens and Andy’s skills made this a photo which could easily rival much costlier DSLRs.
Chelsea at the photowall just before event MC Nadia Heng grabbed her, Conne and myself to be interviewed. The question? What does Chivalry mean to you? My answer was that chivalry was a state of mind more than anything else. Be courteous and gracious, treat women with respect, etc. etc. Well I recall that I said something like that, I had a lot of Chivas that night.
Chelsea at the photowall just before event MC Nadia Heng grabbed her, Conne and myself to be interviewed. The question? What does Chivalry mean to you? My answer was that chivalry was a state of mind more than anything else. Be courteous and gracious, treat women with respect, etc. etc. Well I recall that I said something like that, I had a lot of Chivas that night.

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Chivalrystyle.com is a lifestyle hub, and will feature different activities lined up throughout the year that are divided into weekly, bi-monthly and yearly events. Some notable ones include Gentlemen’s Nights, Brotherhood Parties and large bashes such as the Merdeka Countdown, ChivalryFest and New Year Eve Countdown.

The content on the portal covers all aspects of the modern gentleman’s lifestyle, be it fashion, electronic gadgets, cars, travel destinations, arts and entertainment, places to wine and dine, et al. and is presented under four different pillars – Made for Gentlemen, Camaraderie, Honour and Gallantry.

Made for Gentlemen focuses on premium lifestyle products that are of interest to the urban urbane gentlemen, such as gadgets and cars.

Camaraderie is about places to dine, relax, and socialise, including high-end restaurants, nightspots and holiday destinations. This segment also keeps abreast on the latest developments in entertainment, gaming and sports.

Honour profiles successful gentlemen, as well as features self-help advice pertaining to men’s issues.

Gallantry incorporates the female factor, with views from women on male issues, gift ideas for the ladies as well as articles concerning relationships.

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Charity (not to be confused as one of the aforementioned pillars) is also given attention by the portal with various Corporate Social Responsibility (CSR) projects run, such as the recently-concluded Cash for Grace contest where proceeds were channelled to worthy causes. Upcoming initiatives include a run for cancer in collaboration with the Terry Fox Foundation, and placing the marginalised in appropriate shelter homes. Let’s not forget those who are less fortunate and together we can play our part to help those in need! Now to me that’s living with chivalry!

More photos on the MHB Facebook page.

For more information on Chivalrystyle.com head over t:

http://www.chivalrystyle.com

http://www.facebook.com/chivalrystyle

twitter.com/ChivalryStyle

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Photo credits: ChivalryStyle (non-watermarked photos) and Andy Kho using the Panasonic Lumix G6

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Published by Tim Chew

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Managing Editor and Founder of MHB Digital - http://mhbdigital.com More than 16 years of media, marketing, and management experience with various media owners and publishers.

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