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Carlsberg’s Chinese New Year Dinner
[Event]
Chinese emperor, pretty girls, beauty queens and lots of beer!
I’ve attended quite a fair bit of Carlsberg Malaysia’s events in the past years. In fact the very first event that I attended as a member of the media was the Carlsberg Gold launch back in 2008 when I was with FHM Malaysia.
Carlsberg Malaysia has many brands under their portfolio such as Carlsberg (duh!), Kronenbourg 1664, Asahi Super Dry, Somersby cider, Hoegaarden, and the list goes on and on. Each of the brands has multiple events in a calendar year so I can always look forwards to attending two (2) or more events each month!
I was very happy to be invited along with Malaysia’s Hottest Bloggers to Carlsberg’s Chinese New Year dinner on 20 February at the Hilton, KL Sentral. The dinner was an appreciation to key partners and media throughout 2012 and to share Carlsberg’s 2013 plans.
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What a beautiful sight! Somersby served with ice in a glass by the pretty Estelle, ?, Shermaine Chow and Sonia Ng! Just how I like my Somersby served haha!This is the Somersby uniform and that’s the cute Agnes on the rightThe dinner kicked off with the arrival of the ‘Chinese Emperor’ aka Carlsberg Malaysia’s Managing Director Soren Ravn. He proceeded to showcase his drumming skills before giving a welcome speech.Time to toss some yee sang. This was my 7th yee sang of the new year but I still look forward to having it each time.2x Miss World Malaysia – Lee Yvonne in 2012 (who is also a MHB blogger) and Chloe Chen in 2011Lots of performances to keep us entertained throughout the nightOne of the performances featured pretty female dancers dressed up in the Asahi, Kronenbourg and Somersby uniforms dancing among the tables flash mob style!Call me maybe? Among the performers was songbird and actress Chelsia Ng (no that’s not her in the photo)No there was no Gangnam Style or Harlem Shake much to my reliefAsahi brand manager Calcin Khoo (not Calvin Harris) spun an EDM set before giving a brief presentation about Asahi’s plans for 2013A cheerleading display as Carlsberg is very involved in football internationally having sponsored EURO 2012 and also BPL clubs Arsenal and LiverpoolWith Agnes (left) and Conne (right)Fashion show by the Miss Universe Malaysia 2013 finalists and winner Carey Ng highlighting Kronenbourg 1664’s association with fashionChloe Chen, Lee Yvonne, Carey Ng, Winnie Loo, Leng Yein and ? (sorry lar, I don’t know every hot chick you know!)With Naomi, Elaine from Lowyat.net, Leng Yein and Conne (L-R)
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A fun night that was a recao if the 2012 events and a preview of what’s to come in 2013! Exciting times indeed! That calls for a Carlsberg!
Managing Editor and Founder of MHB Digital - http://mhbdigital.com
More than 16 years of media, marketing, and management experience with various media owners and publishers. View all posts by Tim Chew