Ice Watch Flagship Store Launch at Sunway Pyramid

[Event]

Made my way over to Sunway Pyramid for the official launch of Ice Watch’s first flagship store in Malaysia on 19 October 2012.

Ice Watch originated from Belgium back in 2007 and was created Jean-Pierre Lutgen. Since then it has taken the world by storm selling 4.2 million watches at 10,000 points of sale in 100 countries in 2011 with sales more than doubling in 2012 with 9.4 million watches sold at 11,000 points of sale in 110 countries.

The event kicked off at the ice-skating rink with an ice mob performance and a special performance by Asia No.1 and World No.4 Shawn Lee “Ice-Watch” beat box before guests were ushered up to the store for the launch.

Before the store was launched there were the customary speeches.

“Ice-Watch brand burst into the watch scene with its bright, colourful and fashionable designs not too long ago. Today, it is one of the fastest growing brands in the world of watches. We are happy to be represented in this part of the world and I would like to congratulate Hanlow Enterprise in their flagship store opening,” said Mr Kinsoen, Director of Logistics and Distribution of Ice Watch.

“The response has been overwhelming so far. We are ecstatic that the Ice-Watch flagship store is so well-received. It is clear that the popularity of Ice-Watch has reached Malaysia and it can only get more exciting from here on. With the opening of the flagship store, we are able to showcase all the collections in an environment that lives and breathes the brand’s core values” said Jack Low, Executive Director of Hanlow Enterprise Sdn Bhd, the sole and exclusive distributor of Ice-Watch in Malaysia.

With the speeches done it was time to officiate the store.

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Spotted Amber Chia outside the store and got her to take a photo with MHB’s Chelsea, Stephanie and Jane

Here’s what the store looks like – loads of different models. Something for everyone!

Amber checking out the different collections

Here are some of the collections that I managed to snap

Ice Watch timepieces are powered by a Miyota Movement

Made from polyamide+ or Ice-Ramic (a blend of polyamide and another secret component) the timepieces are not only brighter but also more durable and solid

I liked this range! A bit more masculine!

Ice Watch timepieces are also pretty lightweight as the straps are made from polycarbonate, silicone or leather

Water-resistant up to 10 ATM

Available in many bold luminous colours including White, Black, Blue, Green, Yellow, Orange, Red, Pink, Purple and Grey to name a few. Colours for new collections change according to the latest trends & seasons.

Special guests – models Esther Tan, Amber Chia, Angelica and Vier

Jane and Steph – spoilt for choice!

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The flagship store in Malaysia is the first Ice-Watch store in the world with the Ice-Match App which is a next-generation technology in consumer shopping experience that uses a touch screen TV and camera to capture a photo of the shopper then suggest several matches or options of Ice-Watch models and colours that are best suited to the shopper’s gender, skin tone and clothing. Talk about high tech!

The flagship store also houses some BeCubic display boxes while several colourful Ice-Clocks mounted on the wall displays the time of major cities around the world.

Ice Watch timepieces are priced from RM299 to RM998 and comes with a 2 year warranty.

Ice Watch is exclusively distributed in Malaysia by Hanlow Enterprise Sdn Bhd with it’s flagship store at F1.09, Sunway Pyramid Shopping Mall, Selangor.

Ice Watch is also available at departmental stores such as Isetan, Tangs, Robinsons, Parkson and independent watch retailers. The full list of outlets and authorised resellers is at www.ice-watch.com

More info at www.facebook.com/ice.watch

Or our local distributor’s page www.facebook.com/HanlowEnterprise

More photos at https://www.facebook.com/myhotbloggers

Subscribe to my public updates at https://www.facebook.com/timchewkc

Photo credits: andykho.com and author’s own

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The packaging for the watches are ‘Be-Cubic’ which are colourful and stackable and doubles as a coin box!

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