Fashion MHB Digital

de Jouer Launch 011112


Braved the crazy KL traffic and headed down to Pavilion KL on Thursday, 1 November 2012 with Naomi to meet up with the rest of the girls from Malaysia’s Hottest Bloggers. We were there for the launch of de Jouer ( which is a new e-commerce website by Eclatbrands Sdn Bhd.
de Jouer is website where you ladies (or where you men can buy lingerie for your girlfriends without the embarassment of going to a lingerie store) out there can buy your lingerie online! The site is easily navigated and maneuvered while redefining lingerie shopping as an intimate experience that every woman should experience. Hmmm ok…perhaps I’ll try it out before Valentine’s Day.

de Jouer seeks to make women aged 18 and above shine with confidence with its line of sensuous bras and panties and offer a few different brands (info on the brands at the bottom of this post).

“de Jouer means, in French, “to play”. It is synonymous with confidence and self- assurance. Although we use only high quality materials, but we aim not to pinch our customers’ wallet. de Jouer is a mid-market brand and items are priced between RM30 and RM100, making it very affordable. We believe that every woman is gorgeous when she is brimming with self-confidence. Every woman deserves that chance,” said Hew Kok Seng, Group Chief Operating Officer of Eclatbrands.

Wokay enough of all that. Now to the part you really want to see.


MHB’s Chammaine, Casey, Naomi, Jane, and Povy with our friends Elaine, Mandy and Aivee at the photowall
A more fun pic!
Povy playing with her bears
Bangsar Babe aka Sue Lynn was there too
FHM Girl Next Door 2009 finalist Meay Chan
MHB’s twin towers aka Valerie and Jane Schwan
Hot model and DJ Patricia K provided the tunes for the fashion show
The show was not the usual stuffy and boring show. It was more the fun kind like the Victoria Secret shows where the angels enjoy themselves and are less stiff as you will see later in my video. I think it’s a refreshing change and one that I hope I will see at more fashion shows in KL.

More photos on the Malaysia’s Hottest Bloggers Facebook page

MHB and friends


Ok here’s the info on the brands available on the site:

beSeductive consists of a range of dazzling push-up bras, curve-hugging panties and thongs. The push-up bras have little eyelets that master the art of subtlety while the super soft padding gives that amazing lift. Designed with super smooth lace fabric and contrast piping, the convertible beSeductive push up bras are one of the infinite ways to garner deserving attention. The curve-hugger panties and thongs are great compliments to the bras!


Tres Tres Chic is a range of unpadded demi bras that conform to the body curves with incredible comfort. Made with little eyelets, contrasting piping and sexy sheen, the ordinary looking bras that exude extraordinary grace make a perfect pick for attires with low neckline.


beFlirty is a range of padded bras with soft touch cup lining, padded straps, and brushed fabric for a flirty shine and all-day comfort. Finished with a slight touch of lace, beFlirty range makes a great fit for low-cut necklines and body hugging outfits. The semi-lace thongs in this range are available in both subtle and striking colors.


OMG!!! is a daring range of multi-way bra’s design with plush padding, giving one that much desired cleavage and lift. This range will soon become an essential compliment for that gorgeous and wild low neckline outfits. The lacy panties with full coverage in the series are equally teasing too.


deJouer:Basics features a series of daily bras moulded with an inner frame that hugs the body contour’s and gives exceptional support. The only series without underwires, the deJouer:Basics push-up bras still give you that sexy and confident lift. There are also thongs within the series that are made for day-to-day comfort.


There is a 14-day exchange policy (for bra’s only) in place for shoppers’ peace of mind. Second delivery is provided at no charge for west Malaysia customers. If there is a price difference, de Jouer will credit balance to the customers’ account for the next purchase. de Jouer only uses secure online payment channels.


It was a fun night out with my girls and loads of champagne, single malt whisky, wines, beers, canapes and of course the EYE-CANDY!


More info at

More photos at

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Photo credits: and author’s own

Lucky bear!


1 comment on “de Jouer Launch 011112

  1. Pingback: Dessert @ de Jouer 140313 | Adventures of a Tomcat

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