Jose Cuervo Reloaded


Headed down to The Pool KL along Jalan Ampang on 17 May 2012 for the Jose Cuervo Reloaded Party organised by Carlsberg Malaysia’s subsidiary company, Luen Heng F&B Sdn Bhd (LHFB) who acquired the distribution rights in Malaysia for the number one and oldest tequila in the world – José Cuervo.

We got to sample an array of five José Cuervo tequilas across all price tiers from regular, premium to its super premium products after which we had loads of Jose Cuervo Gold ice-blended margaritas, cocktails and shots!
We received an introduction and product training by the Mr Rajiv Ghummam, Senior Commercial Manager, Jose Cuervo International South East Asia.

Kenneth Soh, General Manager of LHFB shared, “I am proud to share with you another milestone of Luen Heng F&B on our partnership with José Cuervo International. With that, we present to you the world’s number one and oldest tequila in the world, founded in 1758 by José Antonio de Cuervo – José Cuervo.”

“This amazing award winning and most recognized tequila by far sells more tequila than any other producer which consists of different products. Luen Heng F&B is pleased to offer 5 of the 8 types of tequilas from José Cuervo here in Malaysia,” Kenneth added.

MD of Carlsberg Malaysia Soren Ravn with Elaine
Jill trying to hit the pinata hahahahaha! Someone eventually succeeded in breaking it and shared all the candies inside
There were also games to win some cool Jose Cuervo merchandise. Here’s the sexy Samantha who managed to shoot down a few lemons!
Elaine and Sin Dee then attempted to double team the lemons with MC Kay Silva (she was a FHM Girl Next Door 2009 finalist) looking or should I say laughing on
Soren and Shawn Lee performing a rap/ human beatbox
The nice girls who kept me watered throughout the night!


The José Cuervo range includes José Cuervo Reposado, Especial Silver, Reserva de la Familia and its range of super premium 100% blue agave tequilas namely the 1800 Silver and 1800 Añejo. The José Cuervo flavours varies from its product from the sweet, subtle agave with a hint of oak and vanilla of the José Cuervo Especial Reposado versus the full, mellow taste of rich oak, toasted almonds, apple, vanilla and cinnamon of the José Cuervo Reserva de la Familia.


How to drink Jose Cuervo tequila?

José Cuervo is advised to consumed in one ice cold shot as the chilled temperature locks in the bold Agave flavour (except the José Cuervo Reserva de la Familia that should not be kept in the freezer). That’s right! Keep your tequila in the freezer and only take it out when you want to drink it. It won’t freeze!


BTW why should you drink quality tequila? Same answer as why you drink all quality alcohols! You won’t get alcohol poisoning and you won’t wake up with a splitting hangover. Of course it can still happen if you consume excessively so always remember to drink responsibly!


About José Cuervo Tequila

José Cuervo’s unique visual identity is both the town and the drink which are named after the Tequila volcano that lies there. The volcano provides the mineral-rich soil in which the indigenous Blue Agave plant grows for a minimum of seven years, soaked from below by the volcanic minerals and from above by the Mexican sun. It is an unbroken 250 year story of one family’s passion, one community’s endeavor, and unique natural environment combining to make the very best tequila; hence its tagline, “The Tequila from Tequila”.

Photo credits: Luen Heng F&B S/B and author’s own

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