Hoegaarden App Launch 160212

[Event]

Headed over to Brussels Beer Cafe in Sunway Pyramid on 16February 2012 for the launch of Hoegaarden’s first interactive Apple application named “Hoegaarden Beer”. This Hoegaarden mobile app primarily serves as a Hoegaarden outlet locater complemented by six other features that offers unique, fun and responsible drinking experience for its consumers.

The Hoegaarden Beer App was made available and known to fans of Hoegaarden facebook on 30th January 2012. It has seven 7 features comprising, ‘Location base directory’, ‘Tasting Notes’, ‘Mini spin the bottle game’, ‘Navigation route to Hoegaarden outlet from user current location’, ‘Twitter and Facebook connectivity’ for user to share Hoegaarden moments and not forgetting the importance of responsible drinking by listing the contact details of the taxi services. The app runs is free-of-charge and works on all Apple products i.e. iPad, iPhone and iPod.

The lovely Rose Chin at the entrance
Hoegaarden - one of my fav imported brews!
Malaysia's Hottest Bloggers Kate, Johanna, Ashley and Emma
“This application allows the consumer to locate the nearest outlets serving Hoegaarden on tap from their vicinity. And they are able to find the best route to these outlets through the navigation feature. In line with the Carlsberg Malaysia Group’s stand on responsible drinking campaign, it also provide users with a directory of taxi services that encourage consumers to be sensible in drinking and call a cab home if one reaches the limit,” said Mr. Kenneth Soh, General Manager, Luen Heng F&B Sdn Bhd, a subsidiary of Carlsberg Malaysia.
With the gorgeous MC of the event Patricia K

 

More info at http://www.facebook.com/HoegaardenMalaysia

More photos on the Malaysia’s Hottest Bloggers Facebook page – http://www.facebook.com/myhotbloggers

Published by Tim Chew

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Managing Editor and Founder of MHB Digital - http://mhbdigital.com More than 16 years of media, marketing, and management experience with various media owners and publishers.

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