Kronenbourg 1664

L’Aperitif Fashion by Kronenbourg 1664


Braved the evening shower and it’s resulting jam and headed down to G Tower KL with Malaysia’s Hottest Bloggers’ Ashley Mah, Emma, Johanna and Naomi on 15 December 2011 to attend the L‟APERITIF FASHION by Kronenbourg 1664 which is a reinvention of the Happy Hour in Malaysia that showcases French glamorous influence in Malaysian fashion.

World-renowned Malaysian-born shoe designer Dato‟ Professor Jimmy Choo, OBE made a special appearance at the event and shared his wisdom on the development of Malaysia‟s fashion industry and his devotion in educating, supporting and training that aims to inspire the talented local designers. Dato‟ Prof Jimmy Choo has added another feather to his cap recently after being crowned the World‟s Outstanding Chinese Designer (WOCD) for 2011, for his great achievements in shoe design, by the prestigious Hong Kong Design Centre (HKDC). His involvement as mentor in the L‟APERITIF FASHION is a testament of his passion in imparting knowledge in designs and experience in the international industry to the talented local designers who aspire to showcase their masterpiece on the international run-way.

Other well-known fashion icons of Malaysia such as Andrea Fonseka, Amber Chia, Gillian Hung and Keith Kee have also been appointed as fashion gurus for the upcoming L‟APERITIF FASHION runways in 2012.


The lovely Cassandra!
MHB's Ashley Mah, Melissa, Naomi and Johanna with Dato Jimmy Choo
With MHB's Bell Wong and a cute Kronenbourg 1664 girl
Group shot of the MHB girls with Fay Hokulani and her friend
MHB girls with Chantelle's friends


Soren Ravn, Managing Director of Carlsberg Malaysia said “Inspired by the French Art of Pleasure, Kronenbourg 1664 is proud to introduce L’APERITIF FASHION, the glamorous French version of Happy Hour in Malaysia. With its strong affiliations in the fashion scene and supported by world-renowned shoe designer Dato’ Prof Jimmy Choo, OBE, as mentor and Malaysia’s well-known fashion icons as gurus, Kronenbourg has set the fashion runway for talented local designers to showcase their creativity through a collection of French infused masterpieces. Special thanks goes to our tourism ambassador to the United Kingdom, Dato’ Prof Jimmy Choo, OBE for his devotion in educating the Malaysia fashion industry and knowledge-sharing that is definitely inspiring many.”

Well I’m definitely looking forward to more L’Aperitif by Kronenbourg 1664 events in 2012.

More info on L’Aperitif Fashion by Kronenbourg 1664 at

More photos on my Facebook page (click here).

About Tim Chew

Managing Editor and Founder of MHB Digital - More than 15 years of media, marketing, and management experience with various media owners and publishers.

1 comment on “L’Aperitif Fashion by Kronenbourg 1664

  1. Pingback: Editor’s Note – December 2021 –

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