Merry Guinness Launch 291111

[Event]

GUINNESS® launched its 2011 Merry GUINNESS® Christmas campaign on 29 November 2011 at the Double Tree by Hilton with a culinary display by MasterChef Adam Liaw, winner of MasterChef Australia Season 2. The celebrity chef unveiled 8 bold new Yuletide GUINNESS®-infused recipes that will be featured in participating Merry GUINNESS® outlets throughout the month of December!

Now this was my second Merry Guinness (the first one being back in 2011, you can read about it here) and I was quite excited as I found out that the winner of Masterchef Australia Season 2 – Adam Liaw was going to be giving a live cooking demonstration! I’m quite a fan of Masterchef particularly Masterchef USA but I did manage to catch some episodes of Masterchef Australia too.

387285_318082941554395_118721654823859_1168837_1044618042_n — The lovely Esther and Moon at the entrance. What a lovely sight to kick off the afternoon!

Tim Chew — With Angeline, Bell, and JJ at the photowall

385810_318084894887533_118721654823859_1168871_24263294_n — Adam with Tiffany and Peter from GAB

378088_318083281554361_118721654823859_1168842_1815126667_n — Check out the menu!

383271_318738588155497_118721654823859_1169946_678328758_n — Crispy Squid with GUINNESS® and Chili Salt

388644_318738461488843_118721654823859_1169943_1189787326_n — Roasted Chicken with GUINNESS® Butter

388875_318738404822182_118721654823859_1169941_2013368596_n — Farmhouse Terrine with GUINNESS® Mustard

378584_318738438155512_118721654823859_1169942_2105157419_n — Oyster with GUINNESS® Cream

381176_318738514822171_118721654823859_1169944_2024844999_n — GUINNESS® BBQ Wings with Appleslaw

393757_318738598155496_118721654823859_1169947_2144909401_n — Sweet GUINNESS® Damper with Maple and Blackberry Compote

373976_10150565853990278_760560277_11493020_1941564896_n — Adding Guinness to the lamb shank!

385792_318085114887511_118721654823859_1168875_493810152_n — Bell is a huge fan and was thrilled to meet him in person

384029_318086328220723_118721654823859_1168896_635173077_n — MHB’s Bell, Melissa and Iris

“GUINNESS® has a bold and distinctive flavour that marries well with both sweet and savoury tastes, whether used as an ingredient or simply enjoyed together as part of a great meal. I’ve tried to capture the unique taste and texture of GUINNESS® in each of these dishes, and hope you all enjoy them as much as I have. I am so glad that GUINNESS® has given me this opportunity to create these special dishes for all my Malaysian fans this Christmas.” said MasterChef Adam Liaw at the launch.

Peter Khemlani, Marketing Manager of Guinness® Malaysia said: “If you were to ask anyone what Christmas is best known for, they’ll definitely tell you, it’s the great food! And GUINNESS® has been synonymous with great food for decades, especially during the festive season. So this year, we wanted to share the bold flavours of Guinness-infused cuisines with our consumers. We are excited to have Masterchef Adam design these unique recipes especially for you this Christmas. So do come and celebrate great food and good times with us this Christmas.”

As part of this campaign, GUINNESS® Malaysia will also be hosting 5 Merry GUINNESS® Christmas parties at the following venues:

1. El Meson Spanish Restaurant & Tapas Bar, Bangsar, 13^th December 2011

2. Jarrod & Rawlins, AMPWALK, Ampang, 15^th December 2011

3. Garibaldi Italian Restaurant & Bar, Bangsar, 17^th December 2011

4. Market Hall, Bukit Bintang, 21^st December 2011

5. Souled Out, Ampang, 24^th December 2011

The Merry Guinness Parties will feature a delectable spread of food inspired by MasterChef Adam’s recipes together with great music, fun activities, and promotions on pints of Guinness.

I haven’t quite decided which party to attend yet though…

For more info on Merry Guinness 2011 head over to their Facebook page – www.facebook.com/guinnessmalaysia

More photos on my Facebook page (click here).