GUINNESS® launched its 2011 Merry GUINNESS® Christmas campaign on 29 November 2011 at the Double Tree by Hilton with a culinary display by MasterChef Adam Liaw, winner of MasterChef Australia Season 2. The celebrity chef unveiled 8 bold new Yuletide GUINNESS®-infused recipes that will be featured in participating Merry GUINNESS® outlets throughout the month of December!
Now this was my second Merry Guinness (the first one being back in 2011, you can read about it here) and I was quite excited as I found out that the winner of Masterchef Australia Season 2 – Adam Liaw was going to be giving a live cooking demonstration! I’m quite a fan of Masterchef particularly Masterchef USA but I did manage to catch some episodes of Masterchef Australia too.
“GUINNESS® has a bold and distinctive flavour that marries well with both sweet and savoury tastes, whether used as an ingredient or simply enjoyed together as part of a great meal. I’ve tried to capture the unique taste and texture of GUINNESS® in each of these dishes, and hope you all enjoy them as much as I have. I am so glad that GUINNESS® has given me this opportunity to create these special dishes for all my Malaysian fans this Christmas.” said MasterChef Adam Liaw at the launch.
Peter Khemlani, Marketing Manager of Guinness® Malaysia said: “If you were to ask anyone what Christmas is best known for, they’ll definitely tell you, it’s the great food! And GUINNESS® has been synonymous with great food for decades, especially during the festive season. So this year, we wanted to share the bold flavours of Guinness-infused cuisines with our consumers. We are excited to have Masterchef Adam design these unique recipes especially for you this Christmas. So do come and celebrate great food and good times with us this Christmas.”
As part of this campaign, GUINNESS® Malaysia will also be hosting 5 Merry GUINNESS® Christmas parties at the following venues:
1. El Meson Spanish Restaurant & Tapas Bar, Bangsar, 13th December 2011
2. Jarrod & Rawlins, AMPWALK, Ampang, 15th December 2011
3. Garibaldi Italian Restaurant & Bar, Bangsar, 17th December 2011
4. Market Hall, Bukit Bintang, 21st December 2011
5. Souled Out, Ampang, 24th December 2011
The Merry Guinness Parties will feature a delectable spread of food inspired by MasterChef Adam’s recipes together with great music, fun activities, and promotions on pints of Guinness.
I haven’t quite decided which party to attend yet though…
For more info on Merry Guinness 2011 head over to their Facebook page – www.facebook.com/guinnessmalaysia
More photos on my Facebook page (click here).