Introduction to Malaysia’s Own Oktoberfest

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So what exactly is Oktoberfest?

According to Wikipedia – ‘Oktoberfest, or Wiesn, is a 16–18 day beer festival held annually in Munich, Bavaria, Germany, running from late September to the first weekend in October. It is one of the most famous events in Germany and is the world’s largest fair, with more than 5 million people attending every year. The Oktoberfest is an important part of Bavarian culture, having been held since 1810.

Crown Prince Ludwig, later to become King Ludwig I, was married to Princess Therese of Bavaria on October 12,1810. The citizens of Munich were invited to attend the festivities held on the fields in front of the city gates to celebrate the happy royal event. The fields have been named Theresienwiese (“Theresa’s meadow”) in honor of the Crown Princess ever since, although the locals have since abbreviated the name simply to the “Wies’n”.

And so year after year they just continued partying right until 2011 hahahahaha!

Malaysia’s Own Oktoberfest, modeled after the Munich Oktoberfest, runs from 21 September to 20 October 2011 at over 25 participating outlets and 18 market squares throughout Kuala Lumpur, Selangor, Penang, Seremban and Johor.

To mark this widely-celebrated festival, Carlsberg Malaysia boasts a month-long extravaganza filled with roaring days of exciting parties, music, authentic gastronomic experiences to whet the appetitie and barrels of Carlsberg, Erdinger Weissbier, Franziskaner Weissbier and Lowenbrau to be downed.

So just what can you expect at the Malaysia’s Own Oktoberfest parties?

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Here’s some info on the beers available at Malaysia’s Own Oktoberfest parties:

Carlsberg (5% ABV/ alcohol), a lager beer founded by J.C. Jacobsen in 1847 and is an international beer originating from Denmark.

Erdinger Weissbier (5.3% ABV), pioneered in the 70’s, was the first German wheat to be distributed nationwide in Germany. Erdinger is brewed according to traditional recipes and has no preservatives, additives and pasteurization, complying with the Bavarian Purity Law 1516.

Franziskaner Weissbier (5% ABV), a traditional Bavarian wheat beer with more than 600 years of history, is refreshing and aromatic in character. This Bavarian beer is naturally cloudy and copper-coloured and enhanced with a sweet malt taste with a smooth creamy texture for finish.

Lowenbrau, (5.2% ABV), an original “German Munich Beer”, is famous at Oktoberfests. It is a lager beer that is refreshing with a taste of malt and mild hop bitterness. The beer is light to the taste, bright golden yellow in colour, and truly complements the Bavarian drinking experience.

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In the meantime you might want to start practising your Chicken Dance!

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Here’s the schedule for the parties.

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You can also stand a chance to win “The Ultimate Beer Tour” which is a 6 day/ 5 night trip to Munich, Germany and Copenhagen, Denmark with 2 friends simply by participating in the Facebook contest on the Malaysia’s Own Oktoberfest Facebook page.

What are you waiting for? Head over to http://www.facebook.com/malaysiasownoktoberfest