1 December 2010 – Kronenbourg 1664 celebrated it’s launch in Malaysia with a party for the media and trade partners at The Hill, Damansara Heights.
I arrived on time and was ushered to the bar upstairs and treated to loads of bottles of Kronenbourg 1664 (served by really cute promoter girls in eye-catching red, white and blue uniforms) and delicious French canapes. Kronenbourg 1664 (bottled) is smooth! Super smooth! And I’m pretty sure I tasted a tiny bit of sweetness in it! Definitely French as the level of refinement is simply extraordinary! The ladies would love this as the normal bitter aftertaste is not so strong.
Next it was over to the bar downstairs for Kronenbourg 1664 draught! Now this I liked even more than the bottled K1664! Somehow the draught left a stronger aftertaste while remaining smooth and easy to drink! The rest of the night was a blur of drinking, trying to shoot some photos, watching a French themed fashion show and ogling at the promoter girls and the singer of the live band.
Definitely a welcome addition to the Carlsberg portfolio! Looking forward to having a couple of pints of the K1664 draught at my usual drinking holes!
Here’s the official description of the beer:
All over the world, the Kronenbourg 1664 beer attracts successful and discerning people who love beautiful things and know how to enjoy life. This super premium beer was named after the year Jerome Hatt, the founder of Brasseries Kronenbourg, first started commercial brewing. Since the fifties Brasseries Kronenbourg is France’s leading beer company, with a unique 350-year know-how and a famous portfolio of beer brands. In 2008 Brasseries Kronenbourg became 100% part of the Carlsberg Group. Today, Kronenbourg 1664 is the best-selling super premium beer in France and is sold in more than 70 countries.