Schwarzkopf Professional’s launched it’s new Essential Looks Autumn Winter 2010 Collection and OSiS’ “Kill Routine” campaign at the 21 Tables & Terrace in Bangsar Shopping Centre on August 19.

In temperate countries, the passing of summer heat does not necessary lead to the gloomy vibes of the nippy change into Autumn/Winter 2010 therefore the brand’s global ambassadors led by Tyler Johnston and Tom Kroboth have suggested the Elegant Simplicity, Minimal Modernist, Road Warriors and Love Story as the four expressive ways to go for the time of the year.

Schwarzkopf Professional General Manager (Malaysia / Singapore / Thailand) Peter Theodoulou said the company’s Essential Looks model has established a proven track record in transforming the catwalk inspirations into functional and practical designs in reality over the past 13 years.
“We are committed in empowering the players in the industry with the current tricks of the trade through the Essential Looks education and support package. They need to feel the pulse and embrace the essence of the seasonal inspiration. In setting the precedence as the common language in hair fashion, we have drawn up the step-by-step guidelines for them to follow. They can apply the comprehensive methods and use the tools to deliver the wearable styles desired by their customers,” Theodoulou added.

Meanwhile, the re-launch of the high impact packaging of the OSiS finishing products are offering the consumers with plenty of options.
In making the label’s “Kill Routine” initiative appealing, they have also distinguished the three characteristics – style, texture and finish – for the users to gain different levels of control and bring about the best of their imaginative flair.
“The products will allow the users to break the barrier of mundane hair styling routine and attempt to push the boundaries in exploring different styles to fit their respective personalities,” Theodoulou said.

For more info on SCHWARZKOPF Professional and the new line of OSiS products check out their sites – www.schwarzkopf-professional.com and www.killroutine.com

See more photos from the event HERE.