Glenfiddich “The Valley of the Deer” – 27 May 2015
Evonne and I headed over to Carcosa Seri Negara in Kuala Lumpur on 27 May 2015 for the VIP and media night of the Glenfiddich, the World’s Most Awarded Single Malt Scotch Whisky, “The Valley of the Deer”. The event offered close to 3,000 guests a rare behind-the-scenes look into what goes on at one of the world’s most reputable single malt distilleries, during the series of events running for four (4) consecutive nights in Kuala Lumpur.
“The Valley of the Deer” in Kuala Lumpur was the second instalment in Asia since the inaugural tour in Bangkok last year. This year’s showcase took place at Carcosa Seri Negara which has a heritage and history that is as rich as Glenfiddich, and taking the event to a higher level was the more seamlessly integrated interactive technology to create a truly immersive distillery experience.
With a growing demand for quality single malts and increasingly sophisticated whisky palates among consumers in Malaysia, the country is an important market for Glenfiddich. Coupled with the fact that Glenfiddich’s signature flavours pair beautifully with the lively and complex characteristics of Malaysian food, the country was a natural choice for the next leg of the tour.
Matthew Fergusson-Stewart, Regional Brand Ambassador for Glenfiddich said, “We wanted to create an educational experience for whisky lovers to develop a thorough understanding of our range and better understand the rare skills that go into creating this exceptional single malt. Given Malaysia’s growing appreciation for quality and craftsmanship, we hope The Valley of the Deer was well received by fans of Glenfiddich and single malt alike.”
While producing Scotch is an arduous process, creating Glenfiddich with its high standards of craftsmanship, is an art of its own altogether. At each stage, Malt Master Brian Kinsman ensures that the liquid meets the highest industry standards. Only the right combination of weather, land, water and aging can create the flavour that is distinct to the Glenfiddich range. This includes carefully selected malted barley and water drawn from the Robbie Dhu spring, a source of soft Scottish spring water.
Fergusson-Stewart added, “Glenfiddich believes in inspiring people by nurturing an attitude of self-belief and championing the pioneering spirit in ground-breaking ways. These values we apply to our work have definitely played a role in forming the reputation Glenfiddich has garnered since we began producing our single malts commercially in 1963.”
The Valley of the Deer took us on an interactive journey that showcased the making of each cask of Glenfiddich. Through the expert guidance of Ian Millar, Glenfiddich Global Brand Ambassador, and Fergusson-Stewart himself, we were taken through five key elements of the tour, including:
The World of Whisky — an introductory look at the whisky category presented via motion-sensor multimedia displays for an unforgettable whisky education
The Process Room — each step of the whisky making process including malting, mashing, fermentation, distillation and maturation was brought to life via replicas and technology
Live Coopering — Ian McDonald, Head Cooper of Glenfiddich demonstrated the art of coopering, the process of building, mending and charring the barrels that give as much as 65% of our whisky its flavour as it matures
Interactive Tasting — the highlight of the tour for many, this whisky tasting was elevated by the use of cutting-edge technology so guests could control and customize their tasting experience
The Glenfiddich Archives — a showcase of the finest and oldest Glenfiddich whiskies in the world, including the oldest known bottling of Glenfiddich and the first 50 year old whisky in the world
After the distillery tour, we got to enjoy Glenfiddich 12, 15 and 18 and some canapes while mingling with some local celebrities and fellow members of the media. It was definitely an eye-opener to see all the processes that goes into creating “the best dram in the valley” and a very unforgettable experience indeed!
“Since the inaugural tour in Bangkok last year, The Valley of the Deer has proven to be the best way for us to share and advocate Glenfiddich’s heritage and pioneering innovation with each succeeding roll out in several markets worldwide, including Mexico, China, South Korea, The Nordics and Brazil. We’re looking to outdo ourselves further with a third instalment in a market to be determined in Southeast Asia next year,” said Fergusson-Stewart.
For more info, head over to http://www.glenfiddich.com/
The photos above were shot using the Sony A7 R.