The Swiss watchmaker MIDO recently unveiled a captivating addition to its popular Multifort TV Big Date collection. This latest iteration combines the iconic TV-shaped case with a luxurious rose gold-coloured PVD coating and a mesmerizing chocolate brown gradient dial, offering a sophisticated and contemporary twist on a beloved design.

The Multifort TV Big Date draws inspiration from Mido’s rich heritage. Launched in 2023, the collection pays homage to the brand’s historic television-shaped models that debuted in 1973 and enjoyed revivals in the 1980s and 2000s. The new rose gold and chocolate brown edition captures the essence of this vintage aesthetic with its near-square case featuring softened corners, reminiscent of the era’s television sets. This timepiece seamlessly blends modern luxury with a touch of nostalgia, making it a conversation starter for watch aficionados and history buffs alike.

Beyond its captivating design, the Multifort TV Big Date boasts exceptional performance. Powering this timepiece is MIDO’s Caliber 80 movement, renowned for its remarkable precision and reliability. This impressive movement offers a generous 80-hour power reserve, ensuring you won’t have to worry about constant winding. Additionally, MIDO incorporated a cutting-edge Nivachron™ balance spring, known for its superior resistance to magnetic fields and shocks. This innovative technology guarantees exceptional timekeeping accuracy, even in the most demanding environments.

The true star of the show might be the captivating dial. MIDO craftspeople have created a mesmerizing gradient effect, transitioning from a rich chocolate brown in the centre to a sophisticated black at the edge. This captivating play of colour is further accentuated by a pronounced horizontal brushing that adds a touch of texture and depth. Ensuring optimal legibility under any lighting condition, the dial features a combination of round and trapezoidal indexes with white Super-LumiNova® coating that emits a blue-green glow in low light. The hour and minute hands also receive the Super-LumiNova® treatment, ensuring clear timekeeping throughout the day and night.

Mido’s commitment to detail elevates the Multifort TV Big Date to a new level of sophistication. The rose gold-coloured PVD coating on the steel case offers a luxurious feel, perfectly complementing the warm brown dial. The timepiece boasts not one, but two anti-reflective sapphire crystals, providing exceptional scratch resistance and ensuring clear views of the dial and the intricate workings of the Caliber 80 movement through the transparent case back. Completing the package is a comfortable chocolate brown rubber strap with relief motifs, adding a touch of sportiness and ensuring a secure and comfortable fit on the wrist.

The new MIDO Multifort TV Big Date in rose gold and chocolate brown is more than just a watch; it’s a statement piece. Its unique blend of vintage inspiration, modern materials, and high-performance features makes it a versatile companion for any occasion. Whether you’re dressing up for a formal event or embracing a casual look, this timepiece seamlessly transitions between styles, adding a touch of elegance and sophistication to your wrist.

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Visuals courtesy of MIDO