Pandora Officially Opens Asia Headquarters in Singapore
Jewellery brand Pandora has officially opened its new regional headquarters in Singapore, a move the company says is intended to support growth across Asia by placing decision-making closer to its markets, partners and consumers.
The headquarters opened on 2 October 2026 and will oversee Pandora’s Asia Cluster, which covers a mix of owned-and-operated stores and distributor markets across the region. The company said the move was supported by the Singapore Economic Development Board (EDB) and reflects a long-term commitment to Asia, where it sees momentum in both established markets and emerging territories.
“Asia represents an exciting opportunity for Pandora, and we are still only at the beginning of our journey in many parts of the region. To realise that opportunity, we need to be closer to our markets, our partners and, most importantly, our consumers. Our new headquarters in Singapore gives our teams the platform to listen, learn and respond to the incredible diversity of this region, while building the capabilities we need for the long term.”
Berta de Pablos-Barbier, president and chief executive officer of Pandora
In her remarks, de Pablos-Barbier indicated that Pandora is at an early stage in many parts of Asia, and that the headquarters is intended to give its teams a platform to listen to and respond to the differences between markets while developing the capabilities the company needs over the longer term.
The new headquarters, located in Marina Bay, will serve as a hub for Pandora’s Asia business, bringing regional capabilities and decision-making closer to its markets and consumers. It brings together around 50 people across functions including branding and marketing, market development and operations.
Pandora said Asia is an increasingly important part of its global business, with a growing footprint across the region. The company currently employs more than 800 people across its offices and retail operations in Asia, alongside more than 12,000 artisans at its crafting facilities. It operates more than 200 owned and operated stores across the region.
The Singapore opening came one day after Pandora celebrated the opening of its newest crafting facility in Vietnam. The company said the two milestones together represent investments in its future in Asia, spanning the expansion of its global crafting capacity and the strengthening of the regional capabilities that will support its growth.
Pandora said it selected Singapore as the home of its Asia headquarters for its strategic connectivity, strong business environment and access to a deep and diverse talent pool.
“Singapore stood out not only because of its connectivity and business environment, but because of its people. Its international outlook, openness and ability to bring together talent, cultures and ideas from across the region are tremendous strengths. We are also grateful to the Singapore Economic Development Board for its partnership and support, and for sharing our enthusiasm for what Pandora can build from Singapore.”
Berta de Pablos-Barbier, president and chief executive officer of Pandora
“We are delighted to welcome Pandora’s Asia Headquarters to Singapore, and excited to be part of its next chapter of growth in Asia. Singapore’s connectivity, talent and deep links across the region provide a strong base for Pandora to build its regional capabilities and serve Asia’s diverse markets. This will also create new opportunities for Singaporeans to take on regional roles and build their experience. We look forward to deepening our partnership with Pandora in the years ahead.”
Jermaine Loy, managing director of the EDB
Loy said the EDB looks forward to deepening its partnership with Pandora in the years ahead, and that the headquarters opens a route for Singaporeans into regional roles within the company.
The official opening was attended by de Pablos-Barbier and Byron Clayton, Pandora’s chief people and planet officer, alongside members of the company’s regional and global leadership.
Guests included Loy; Her Excellency Tan Poh Hong, Singapore’s non-resident ambassador to Denmark; and His Excellency Jakob Brix Tange, Denmark’s ambassador to Singapore, as well as business and retail partners.
Pandora’s decision to base oversight of the Asia Cluster in a single regional hub follows a pattern common among multinational consumer brands: as a region becomes a larger part of the business, commercial decisions tend to move closer to customers. The company itself describes Asia as increasingly important to its global operations, and the headquarters formalises that position by giving the region a dedicated leadership base rather than managing it from afar.
The structure of the cluster is worth noting. Covering both owned-and-operated stores and distributor markets, the Singapore team will have to coordinate two different ways of doing business: markets where Pandora runs its own retail, and markets where partners do. How well the hub aligns the two may matter as much to results as the size of the team. At around 50 people, against more than 800 employed across Asia, the headquarters looks like a lean coordinating function rather than a large operating centre. The functions named, namely branding and marketing, market development and operations, point to a focus on building demand and supporting expansion, particularly in territories where the company says it is still at an early stage.
The timing alongside the Vietnam crafting facility also links the supply and commercial sides of the regional business, although Pandora did not say how the two sites will work together. For Singapore, the EDB’s remarks suggest the benefit lies in the seniority of the roles on offer, with opportunities for Singaporeans to take on regional responsibilities, rather than in headcount alone.
Photos by Pandora.
