OMEGA Reveals Aqua Terra 30mm Collection in Kyoto

Swiss luxury watchmaker OMEGA recently hosted an exclusive launch event in Kyoto, Japan, to unveil its new Aqua Terra 30mm collection, bringing together international celebrities and brand ambassadors for an evening that blended traditional Japanese culture with contemporary luxury.

The launch event began at twilight on the venue’s observation deck, offering guests panoramic views of Kyoto’s historic skyline. As darkness fell over the ancient city, attendees were guided through an immersive experience featuring cascading voile screens that created passages of discovery, gradually revealing the collection’s twelve distinct expressions and unveiling the “my little secret” campaign theme.

The evening showcased a fusion of traditional Japanese artistry and modern expression through various interactive installations. Guests participated in confessional-style photo booths and witnessed live Shodo calligraphy demonstrations, creating an atmosphere that honoured both heritage and innovation.

OMEGA President and CEO Raynald Aeschlimann

“We’ve created timepieces that transition effortlessly from day to night, complementing any outfit or occasion while maintaining the highest technical standards. This collection represents our response to the growing demand for versatile watches, all at a smaller scale.”
OMEGA President and CEO Raynald Aeschlimann

Five of the six “my little secret” campaign ambassadors attended the Kyoto celebration, including model and entrepreneur Ashley Graham, K-pop star Danielle Marsh, Grammy-winning singer-songwriter Tems, Academy Award-winning actress Ariana DeBose, and BAFTA-winning actress Marisa Abela. Their presence added international star power to the historic Japanese setting.

The event also welcomed a diverse group of international talent, including OMEGA Friends of the Brand Karla Souza and Aislinn Derbez from Mexico, and Yuriko Yoshitaka from Japan. Additional notable attendees included actresses Orm Kornnaphat from Thailand, Maria Pedraza from Spain, Yara Shahidi from the USA, Italian TV presenter Melissa Satta, and German content creator Lena Mantler.

The Aqua Terra 30mm collection will be available for purchase in OMEGA boutiques and online starting 19 June 2025, marking the official retail launch following the Kyoto debut event.

Following the successful Kyoto debut, OMEGA continued its global launch tour with a Malaysian debut event and dinner held at Brasserie Alma in Kuala Lumpur on 2 July 2025. The intimate gathering allowed Malaysian watch enthusiasts and local celebrities like Datuk Nicol Ann David, Alicia Amin, Angel Chai DOLLA, Azira Shafinaz, Juwei Teoh and more to experience the new collection in an elegant setting, further extending the brand’s reach across key markets in the region.