BrandLaureate BestBrands Award 2014-2015 Gala Dinner




Attended The BrandLaureate BestBrands Award 2014-2015 gala dinner by the Asia Pacific Brands Foundation (APBF) on 10 February at The Majestic Hotel, Kuala Lumpur. The event was attended by 1,000 guests comprising corporate leaders, brand owners and leading personalities. The theme of this year’s award is “Brand Driven & Driven by Brand”, which encourages brands to drive their businesses because brands are the key drivers of growth.

The night celebrated companies that have accomplished remarkable success by being brand driven and have a strong culture and legacy of strong branding. The recipients of the Awards were chosen based on their branding performance as market leaders. These were companies that capitalized on their brands by getting into the soul of the brand, then communicate brand messages that engage consumers.




In his welcome speech, Dr KKJohan, the President of The BrandLaureate mentioned that “brand driven” brands are those that have a strong foundation and are able to weather the test of time. surviving and holding their market position even in global economic downturns or financial turmoil.

“Brand driven brands are highly respected by their peers. They inspire and aspire. Their competitors aspire to be like them and consumers wish to own and be associated with them, and that can only be achieved with good branding and having a brand driven culture. The more you brand, the better and sharper will your brand become. Consumers love brands that are slick and sharp, stylish and sexy. When complacency sets in, you are bound to become slothful and sluggish and very soon, you will no longer be the darling of the crowd. Branding will get you the attention that you desire and branding will bring you the fame and glory that your brand deserves.”

“In the world of branding, there are no compromises and the brand must be the business’ top priority all the time. The world is filled with brands but those that are brand driven are the only ones that have triumphed against all odds to be THE CHAMPION of all brand,” said Dr. Johan.

View the full list of winners below.

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Ning Baizura belted out a few numbers closing the night
Ning Baizura belted out a few numbers closing the night


The BrandLaureate BestBrands Award 2014-2015 Winner’s List:

The BrandLaureate Brand Leadership Award of the Year

1. Chairman of the Year: YBhg Tan Sri Dato’ Dr. Khoo Kay Peng, Chairman & Chief Executive Officer of Malayan United Industries Berhad
2. Branding Man of the Year: YBhg Professor Emeritus Tan Sri Dato’ Sri Paduka Dr. Lim Kok Wing, Founder & President of Limkokwing University of Creative Technology
3. Philanthropist of the Year: YBhg Tan Sri Dato’ Sri Leong Hoy Kum, Group Managing Director & Group Chief Executive of Mah Sing Group Berhad
4. Nutraceutical Man of the Year: Mr. Marcus C. Blackmore, Chairman of the Board of Blackmores Limited
5. Utility Man of the Year: YBhg Tan Sri Rozali Ismail, Executive Chairman of Puncak Niaga Holdings Berhad
6. FMCG Man of the Year: Mr. Kuek Bak Heng, Senior Executive Director of Lam Soon Edible Oils Sdn Berhad
7. Corporate Leader of the Year: YBhg Tan Sri Ismail Adam, Group Chairman of Prasarana Malaysia Berhad
8. Entrepreneur of the Year: YBhg Dato’ Lim Kuang Sia, Managing Director & Chief Executive Officer of Kossan Rubber Industries Berhad
9. CEO of the Year: YBhg Dato’ Koh Yaw Hui, Director and Chief Executive Officer of Great Eastern Life Assurance Bhd


The BrandLaureate Billion Dollar Brand Award

1. Great Eastern Life Assurance Berhad
2. Johor Corporation Berhad
3. Kossan Rubber Industries Berhad
4. Lam Soon Edible Oils Sdn Berhad
5. Mah Sing Group Berhad
6. Permodalan Nasional Berhad
7. Public Bank Berhad
8. The Sunway Group Berhad


The BrandLaureate Iconic Brand Award

1. AIA: Best Brands in Financial Planning
2. Davidoff: Best Brands in Lifestyle – Time Beautifully Filled – Cigar
3. Jaeger-LeCoultre: Best Brands in Lifestyle – Premium Timepiece
4. Maserati (Naza Italia): Best Brands in Automotive – Luxury Premium Marque
5. The Majestic Hotel: Best Brands in Hospitality – Hotel


The BrandLaureate President’s Award

1. Brunsfield: Best Brands in Real Estate – Property, Engineering & Construction
2. Huawei: Best Brands in Networking and Telecommunications Solutions
3. Hyundai: Best Brands in Automotive – Sedan
4. Limkokwing University of Creative Technology: Best Brands in Education – Creative Technology, Innovation & Transformational University
5. MK Land: Best Brands in Real Estate – Property
6. Pelangi: Best Brands in Publishing – Educational Products
7. SOTHYS Paris: Best Brands in Consumer – Professional Skincare
8. TANGS: Best Brands in Lifestyle – Fashion Retailer


The BrandLaureate Platinum Award

1. Jones Lang Wootton: Best Brands in Real Estate – Integrated Advisory & Professional Services
2. Knife: BestBrands in Consumer – Cooking Oil
3. Public Mutual: Best Brands in Financial Services – Unit Trust Funds
4. SKB: Best Brands in Manufacturing – Door & Roller Shutters Solution
5. SKF: Best Brands in Manufacturing – Bearings & Units
6. White Horse: Best Brands in Consumer – Ceramic Floor & Wall Tiles


The BrandLaureate Signature Award

1. AEON: Best Brands in Retail – General Merchandise Stores
2. Antabax: BestBrands in Anti-Bacteria Cleansing Solutions
3. Blackmores: Best Brands in Wellness – Natural Health Solutions
4. Chow Tai Fook: Best Brands in Retail – Jewellery
5. I & P Group: Best Brands in Real Estate – Property
6. Jasmine: BestBrands in Consumer – Rice
7. Lonpac: Best Brands in Insurance – General
8. Malayan United Industries: Best Brands in Lifestyle
9. Nivea: Best Brands in Consumer – Skincare Solutions
10. Yokohama: Best Brands in Automotive – Batteries


The BrandLaureate Corporate Branding

1. Axis REIT: Best Brands in Financial Services – REIT
2. BP Healthcare: BestBrands in Wellness – Primary Healthcare
3. COURTS: Best Brands Retail – Home Furnishing & Electrical Appliances
4. Delima Oil: Best Brands in Consumer – FMCG
5. Glenmarie: BestBrands in Lifestyle – Golf
6. Master-Pack: Best Brands in Packaging – Corrugated Carton Boxes
7. PKT Logistics: Best Brands in Green Logistics Service Provider
8. Shaklee: Best Brands in MLM – Nutritional Supplements
9. Tokio Marine Life: Best Brands in Insurance – Life
10. Worldwide: BestBrands in Real Estate – Property


The BrandLaureate Product Branding

1. Colavita: Best Brands in Consumer – Olive Oil
2. Cronier: BestBrands in F&B – Wine
3. Gurney Plaza: Best Brands in Retail – Shopping Mall
4. Morganfields: Best Brands in F&B – Mid American Casual Dining
5. Signature Kitchen: BestBrands in Kitchen & Wardrobe Systems


The BrandLaureate Country Branding Award

1. Gunung Mulu National Park
2. Legoland Malaysia
3. Ms. Ning Baizura



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