Paradigm Mall’s ‘Magic’


Earlier this afternoon something interesting on my Facebook newsfeed caught my attention – Paradigm Mall.

Paradigm Mall? The one in Kelana Jaya with the catchy radio ads? I have been planning to go visit it (what’s with us Malaysians and shopping malls anyway) ever since my friend Pearl checked-in during her visit on the official opening day.

Was it a review on a new outlet perhaps? An interesting shop? Bubble tea outlet there maybe?

Well this is what I read on Leonard Chua’s Facebook…


“Hey Freddie, sure! You know MAGIC wor! However expensive also we can afford!!…”

Woah!!! Are you kidding me? This is pretty shocking! How can a mall (or brand for that matter) answer in that unprofessional and sarcastic manner?

Hello? Have you heard of customer service and public relations before?

Ok so ‘Freddie’ might be a troll working/ employed by a competitor mall but in no universe would I ever expect the mall/ brand to reply in such a manner!

FYI if you don’t know what a ‘troll’ is here is the definition by Wikipedia:

In Internet slang, a troll is someone who posts inflammatory, extraneous, or off-topic messages in an online community, such as an online discussion forum, chat room, or blog, with the primary intent of provoking readers into an emotional response or of otherwise disrupting normal on-topic discussion. The noun troll may refer to the provocative message itself, as in: “That was an excellent troll you posted.”

Of course this sparked printscreens/ screen-captures and of 12.30am today Leonard’s printscreen had generated 1,600+ ‘shares’ on Facebook and while threads about it had hundreds of not too pleasant remarks about Paradigm Mall’s unexpected response!

Btw in case you were wondering, the original thread is here –

After a couple of hours of the thread making it’s way around cyberspace Paradigm Mall’s Centre Manager Carrie Kon made a short apology for the incident in the same but it was a case of too little too late as incensed netizens were already spreading it like wildfire.


Then an hour or two after Carrie’s apology there was this statement by the GM of WCT Land which is the developer and owner of the mall.


You can find the GM’s statement here –

A lot of brands will try to spend the most minimal amount on online/ social media marketing (or even worse – trying to get free publicity) as they don’t realise its importance. Well I hope this incident will go to show that social media marketing is important and brands should invest in quality managers and quality online media.


To digress from the original topic, there was another incident at a mall – this time at The Curve. Quite a scary one too! A girl got kidnapped while in the basement of the mall however fortunately she managed to escape.

This was reminiscent of the Canny Ong rape and murder case that took place in BSC. This was also not the first incident at The Curve as back in 2005 the owner of a children’s apparel boutique in The Curve got raped and murdered right in her shop and till today the perpetrator has not been caught.

Here is the personal account of the victim Chin Xin Ci –

We live in dangerous times. Please be aware of your surroundings and don’t play with your phone while you’re walking around in public as it will distract your attention from would be dangers.

Instagram, What’s App, BBM, Twitter, Facebook, etc. etc. can wait. Safety is paramount.

If you’re walking to your vehicle and you feel uneasy do head back into the mall and request that a security guard escort you to your car.

Don’t rely on anyone to help you. You must help yourself first by staying vigilant at all times! Do remind your family members, girlfriends and indeed everyone to be careful when out and about.

To guys out there, if you notice someone in distress don’t just stand there and watch! Do act and intervene if possible or at the very least calls the police. You just might save a life!

Here’s a video of someone who just stood and watched a snatch theft in progress.

About Tim Chew

Managing Editor and Founder of MHB Digital - More than 15 years of media, marketing, and management experience with various media owners and publishers.

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