Headed over to the ‘magical’ Paradigm Mall with MHB’s Ashley Mah on 6 July 2012 for the launch of DC Shoes. Not to be mistaken for DC Comics, DC Shoes was co-founded by Ken Block and Damon Way in 1993 and quickly became a worldwide leader in performance skateboarding shoes and renowned action sports brand.
FYI Ken Block is a professional rally driver with the Monster World Rally Team and drives a rally version of the Ford Fiesta. Ken Block and Damon Way decided to create a line of shoes specifically for skateboarders with a mission to make a significant change in skateboard shoe style and elevate skateboarding performance to the highest level. Already avid skateboarders themselves, they sat down together with Way’s brother, professional skateboarder Danny Way, to create the very first DC shoe model.
Check out Ken’s awesome driving skills in this video.
Besides launching DC Shoes in Malaysia, DC’s team of skateboarders and BMX riders were also officially introduced. Since the interjection of the brand in Malaysia in December 2011, DC Shoes has successful recruited nine athletes – seven skateboarders and two BMX riders. They are Mohd Fuad Saifullah, Shahnizam Shahrom, Nizar Hashim, Adam Faisal, Adam Zari, Arina Rahman and Alif Hadi of the skateboarder’s team while Mohd Shahrulnizam Ahmad and Zafrin Shah Sabikin are DC’s prides in BMX.
DC Shoes currently has 4 outlets in Malaysia located at:
- Sunway Pyramid
- Suria KLCC
- Paradigm Mall
- Setia City Mall
For you petrolheads who want to see more of Ken Block’s awesome driving here’s another cut of the video with less ‘Hollywood’ scenes and more of the car!
A couple of days later I attended the Vans No Room For Rockstars screening party at ecoba, Damansara Perdana. Vans like DC Shoes is also distributed by RSH Malaysia. I actually used to wear Vans shoes when I was (much) younger though I was never played with skateboards or BMX bikes but they were comfortable and had nice designs. Glad to see the brand is still around.
Here’s a little info on Vans.
Vans, the original action sports footwear and apparel company, is a brand of VF Corporation (NYSE: VFC). Vans® collections include authentic footwear, apparel and accessories, snowboard boots and the Pro-tec line of protective gear and are available in approximately 70 countries worldwide.
Vans promotes action sports lifestyle and youth culture through support of athletes on boards and bikes all over the globe and through progressive events such as the Vans Triple Crown of Surfing®, the Vans Downtown Showdown, the Pro-tec Pool Party and the Vans Warped Tour®.
Where can you buy Vans shoes and apparel?
Vans has 3 concept stores in Malaysia – 1 Utama, Sunway Pyramid and Pahlawan Mall and is also available in various multibrand lifestyle and action sports stores nationwide (such as Royal Sporting House).
Sadly after a couple of ice-cold bottles of Carlsberg I had to rush off to another event so I couldn’t stay to watch the whole movie but they did give us a DVD of it which my younger brother (the rocker that he is as he plays the electric guitar) is now the owner of.
Here’s the synopsis of the movie:
For 17 years, the Vans Warped Tour has been a punk rock juggernaut, a misfit circus criss-crossing North America every summer as a wondering minstrel show for youth culture. Embracing a powerful, unifying ethic created by its founder Kevin Lyman, the Vans Warped Tour has grown and prospered as the music industry itself imploded and continues to sift through the rubble in search of a new way forward. Along the way, Warped has provided a launching pad for a dizzying array of talent, from Green Day and Blink 182 to Ice-T, Eminem and No Doubt, along with perennial punk legends such as Pennywise, All, Bouncing Souls and Bad Religion.
With more than 300 hours of film shot during the 2012 tour, No Room For Rockstars documents the true stories of modern era rock and roll from every possible angle. From the kids in the van playing at parking lots to gain notice, to the veteran stage manager whose life was saved by the tour, to the musician who crosses over to mainstream success while on the road, No Room For Rockstars is a meaningful insight into the current state of rock and roll and the zeitgeist of youth culture.
Photo credits: RSH Malaysia and auhor’s own